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Advertising

Why is contextual advertising on the rise?

It’s one of many post-cookie solutions for marketers.

LATEST NEWSLETTER:

Publisher concerns around AI.

Social Media

Social media trends: Brands capitalize on Scandoval, start breaking out the rainbows, and more

It seems many brands are Team Ariana.

Katie Hicks

Brands

How Good Weird, a new genderless beauty brand, is courting Gen Zers

Its marketing strategy spans out-of-home advertising, TikTok, and collaborations with New York City businesses.

Jasmine Sheena

Sustainability

Delta faces class-action lawsuit over carbon neutrality claims

The suit alleges that Delta’s carbon neutrality claims are “false and misleading” due to the “foundational issues with the voluntary carbon offset market.”

Jasmine Sheena

Advertising

Unilever commits to hiring disabled talent on its ad production teams

For every production exceeding €100k ($107k), the brand will have at least one disabled person working on the crew.

Katie Hicks

Latest Stories

All Stories

Market Research

Gen Z is “pushing the boundaries on tradition” when it comes to wedding planning

Jasmine Sheena | 06.6.2023

Sports

With record-breaking season, the NBA stays primed for advertisers

Alyssa Meyers | 06.6.2023

Marketing

Coworking with Erin Grant

Minda Smiley | 06.6.2023

Tech

Publishers’ group warns that generative AI content could violate copyright law

Ryan Barwick | 06.5.2023

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Agencies

This week in agencies: Shifts at Omnicom, Tombras, and more

Jasmine Sheena | 06.5.2023

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Quick Insights

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BRAND MARKETING

How to pull off a successful brand collab

Execs from brands and agencies like Doritos, Magnolia Bakery, and Digitas shared their secret sauce for collaborations.

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INFLUENCERS

The rise of the microinfluencer: Creator trends taking over in 2023

Marketing Brew talked to influencer marketing agencies to understand how the landscape is evolving this year.

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INFLUENCERS

Creator economy & social influencers: The marketer's guide

Thinking about running an influencer campaign? Read to find out to successfully navigate a creator collaboration.

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EXPERIENTIAL MARKETING

Tips to incorporate first-party data collection into experiential marketing

Learn from expert experiential marketers about their tips for capturing first-party data at branded events.

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Marketing Brew provides news and insights that impact the marketing industry, including social media, podcasting, and advertising. Stay current on the latest trends with our marketing newsletter.

Get marketing news you'll actually want to read

The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.