The Evolving Role of the Marketer

June 8, 2022 | 5:45 - 7:30 pm ET

The Mezzanine | 55 Broadway, New York, NY 10006


About the Event

The briefs of yesteryear are no longer (think: less commercials and more metaverse). While storytelling and brand-building remain at the heart of any marketing strategy, today’s leaders must master emerging tech, optimization, experimentation, data, social trends, and more.

At The CTA: The Evolving Role of the Marketer Forum, we’re sitting down with OkCupid’s longtime global CMO Melissa Hobley, and Kraken Digital Asset Exchange's newest CMO Mayur Gupta. Within the two sessions, we’ll work to unpack the expanding purviews of marketers, the care behind brand-architecting and addressing cultural moments, and why CMO tenures often run short.

If you’re a marketing professional at the director-level or above looking for tips on how to remain agile in the hyperspeed era of sky-high expectations, register below now. Plus, we’ll have passed apps andddd adult beverages. We’re convening the industry Brew-style IRL, and we can’t wait to see you there.



Melissa Hobley

Global CMO


Katie Hicks


Marketing Brew

Mayur Gupta


Kraken Digital Asset Exchange

Ryan Barwick


Marketing Brew

Jack Appleby


Morning Brew


5:45 pm

Guest Arrival & Networking Reception

6:30 pm

OkCupid in Conversation

  • Melissa Hobley, Global CMO, OkCupid
  • Katie Hicks, Reporter, Marketing Brew

7:00 pm

Kraken Digital Asset Exchange in Conversation

  • Mayur Gupta, CMO, Kraken Digital Asset Exchange
  • Ryan Barwick, Reporter, Marketing Brew

7:30 pm

Closing Remarks

Our goal = your gain

The CTA’s Evolving Role of the Marketer Forum is designed to better equip your professional playbook. Key questions we’ll be asking:

  • How do you thoughtfully merge business and marketing goals?
  • Which skillsets make for the most successful marketers?
  • How do you structure the modern marketing team?
  • Where is the role of the CMO heading?

Sounds cool, but who's going?

IRL has made its return in the Morning Brew events world. Are you a marketing professional, director-level or above, located in NYC? Are you responsible for spend within your organization and looking to gain greater insight into how marketing roles and responsibilities will continue to change? Looking to network and connect with peers in the senior ranks of marketing? We can’t wait to meet you—register below, and join us on Wednesday, June 8!

This event has limited capacity and is designed for director-level and above marketing professionals.

Covid-19 Guidelines

The safety of our guests and partners is a priority for Morning Brew. As such, all event participants will be required to show proof of Covid-19 vaccination prior to entering the venue. In addition, masks will be encouraged when not eating or drinking.

By registering to attend, you agree that you are fully vaccinated and will follow health and safety protocols. You agree that you will not attend if you have experienced any Covid-19 symptoms within the last 72 hours, and that you have not been exposed to someone with Covid-19 up to 10 days prior. You understand the risks involved in attending, acknowledge that you are participating of your own free will, and that Morning Brew holds no liability for your participation. We thank you in advance for making this a safe and enjoyable experience for all.

For entry into the event, all guests must bring photo ID and proof of vaccination in any of the following forms:

  • Your vaccination card
  • An electronic copy or photo of your vaccination card
  • An accepted app, such as CLEAR or Excelsior Pass

About Marketing Brew

The CTA is Marketing Brew's event series where marketing professionals can learn practical tips from leading experts and practitioners. Marketing Brew’s newsletter is guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. Subscribe here.


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