How reboots and spinoffs are attracting marketers to streaming platforms
15 Candles, How I Met Your Father, and Bel-Air?!
Reboots, remakes, sequels, and prequels seem to be everywhere on streaming television. In this whitepaper, sales execs from NBCUniversal and Paramount give us insight into what this content direction means for advertisers on these platforms. They also discuss the differences in streaming and linear television buying and how these nostalgia-inducing shows can benefit advertisers with in-show integrations and branded content.
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