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What you’ll need to know about the future of digital tracking.

Alternative IDs: The solution for the post-cookie internet?

Read what several execs had to say about how gut feelings and personal experiences play an integral role in finding the right partnership.



First off the mark: How marketers can predict the next big thing in sports before anyone else

Some brands have been pitching year-round, but it’s never too late to start, Dreamday founder Lauren Kleinman told us. 

A PR expert’s guide to landing brands on a gift guide

Tactical MarTech: The Future of AI, Attribution, and Privacy

How AI & Identity Resolution Can Supercharge BFCM Revenue In 2024

The Sports Marketing Playbook: Mastering Fan Engagement and Experiences

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AI agents are infiltrating the advertising world.

Katie Hicks

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Experiential marketing has gotten a whole lot more metaversal.

Brands targeting Gen Alpha are heading to Roblox 

Illustration: Anna Kim, Photos: Adobe Stock

Companies working with influencers depicting blissful domestic life “have to understand the cultural undertones there,” one expert said.

The business of tradwives—and why brands keep working with them 

The Chinese app, also known as Xiaohongshu, has seen a surge in downloads ahead of the TikTok ban’s expected implementation. 

RedNote leans into app store ads as TikTok users look for alternative platforms

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