Features

NBCUniversal executive Rachel Smith
TV & Streaming

How NBCU unscripted boss Rachel Smith is turning Peacock into a reality fan favorite

She’s leveraging the fan power of Bravoholics and has found breakout hits like “The Traitors.”

Jasmine Sheena | about 9 hours ago
a stage hosting a TribecaX talk
Brand Strategy

What marketers talked about at Tribeca Festival

Kraft Heinz NA CMO Todd Kaplan was among those who weighed in on the state of marketing.

Jasmine Sheena | Jun 16, 2025
Hand holding up a phone with beachy background
Cannes

Creator marketing trends to watch at Cannes Lions 2025

All signs point to a bigger creator presence than ever before.

Katie Hicks | Jun 16, 2025Sponsored MiQ
Collaged images of different celebrities on LinkedIn.
Social & Influencers

Athletes’ next social media platform of choice? LinkedIn

“Their first career is going to be their sport, [but] it is not going to be their last career,” one LinkedIn exec said.

Alyssa Meyers | Jun 13, 2025
A photo collage of video stills from TikTok accounts Oh, Mary! and John Proctor
Social & Influencers

From big stage to small screen: How one marketer turns live theater into social media fodder

“Nobody understands teenage girls better than I do,” said Austin Spero, who marketed Tony-winning Broadway plays like “Oh, Mary!”

Jennimai Nguyen | Jun 11, 2025
FIFA World Cup 2026
TV & Streaming

How Telemundo is kicking off its World Cup marketing

The soccer tournament, which takes place in a year, will get promoted through local marketing efforts and experiential events.

Jasmine Sheena | Jun 11, 2025

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