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Brand Marketing

How to pull off a successful brand collab

Execs from brands and agencies like Doritos, Magnolia Bakery, and Digitas shared their secret sauce for collaborations.

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Making brand partnerships work.

Marketing

Marketers are feeling some concern as inflation impacts their budgets, survey says

They’re also hesitant to get their brands involved in any political issues.

Alyssa Meyers

Podcasts

Podcast companies are turning to YouTube in an effort to build scale and boost discoverability

Publisher Slate and podcast ad marketplace Gumball are expanding into video content.

Alyssa Meyers

Ad Tech

Senators introduce a new bill aimed at big ad tech

It’s “functionally identical” to a bill introduced last year, according to the senator behind it.

Ryan Barwick

Advertising

Twitter relaxed its rules on cannabis advertising—but the overall landscape for brands remains weedy

Platform-specific rules and varying state laws mean cannabis advertising is more complex (and expensive) than some would like.

Katie Hicks

Latest Stories

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Streaming

HBO’s Sunday night shows are more important than ever

Kelsey Sutton | 03.31.2023

Brand Marketing

How to pull off a successful brand collab

Alyssa Meyers | 03.30.2023

Marketing

What it takes to partner with Doritos

Alyssa Meyers | 03.30.2023

promo for Doritos concert in the Upside Down

Brands

Van Leeuwen made ranch-flavored ice cream…But why?

Katie Hicks | 03.29.2023

Advertising

Google is opening the books with an ad library

Ryan Barwick | 03.29.2023

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Marketing Brew provides news and insights that impact the marketing industry, including social media, podcasting, and advertising. Stay current on the latest trends with our marketing newsletter.

Get marketing news you'll actually want to read

The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.