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Advertising

Why is contextual advertising on the rise?

It’s one of many post-cookie solutions for marketers.

LATEST NEWSLETTER:

Gatorade goes grassroots.

Podcasts

Horizon Media introduces team dedicated to podcast advertising

The “Center of Excellence” will focus on podcast ad planning, buying, and measurement strategies within the agency’s performance division.

Alyssa Meyers

Sports

Why Gatorade is expanding its marketing beyond superstar athletes

There’s a “broader opportunity” in working with lesser-known athletes, Mark Kirkham, CMO of international beverages at PepsiCo, told us.

Alyssa Meyers

Ad Tech

The Trade Desk wants advertisers to know that, like almost everyone else, it also uses AI

CEO Jeff Green called it “the most hyped technology of the last 10 years.”

Ryan Barwick

Media

CNN’s CEO exits in latest network shakeup

Chris Licht’s resignation comes after a brutal few months at the cable network.

Kelsey Sutton

Latest Stories

All Stories

Social Media

Social media trends: Freebies, nerd goggles, and…a new Drip King?

Katie Hicks | 06.9.2023

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Streaming

Twitch scraps new ad guidelines after creator uproar

Jasmine Sheena | 06.8.2023

Podcasts

PRX and audio production company Sonic Union join forces for branded podcasts

Alyssa Meyers | 06.7.2023

Marketing

How are marketers thinking about Pride after right-wing anti-LGBTQ+ backlash?

Katie Hicks | 06.7.2023

Market Research

Gen Z is ‘pushing the boundaries on tradition’ when it comes to wedding planning

Jasmine Sheena | 06.6.2023

Quick Insights

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BRAND MARKETING

How to pull off a successful brand collab

Execs from brands and agencies like Doritos, Magnolia Bakery, and Digitas shared their secret sauce for collaborations.

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INFLUENCERS

The rise of the microinfluencer: Creator trends taking over in 2023

Marketing Brew talked to influencer marketing agencies to understand how the landscape is evolving this year.

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INFLUENCERS

Creator economy & social influencers: The marketer's guide

Thinking about running an influencer campaign? Read to find out to successfully navigate a creator collaboration.

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EXPERIENTIAL MARKETING

Tips to incorporate first-party data collection into experiential marketing

Learn from expert experiential marketers about their tips for capturing first-party data at branded events.

Explore Topics

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Marketing Brew provides news and insights that impact the marketing industry, including social media, podcasting, and advertising. Stay current on the latest trends with our marketing newsletter.

Get marketing news you'll actually want to read

The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.