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Marketing

Why the fractional CMO position seems to be catching on

The benefits can go both ways, providing companies with expertise they otherwise might not be able to afford and executives more flexibility.

LATEST NEWSLETTER:

Why brands team up for Super Bowl ads.

Social Media

Why Tabasco continues to go all in on influencer marketing

“The focus is, we have to maintain relevance. If you rest on your laurels, you’ll drive the business directly out of existence,” Lee Susen, chief sales and marketing officer at McIlhenny Company, told us.

Katie Hicks

Advertising

Q4 results show advertisers are pulling back spend—but there are exceptions

McDonald’s, for one, said its marketing was a particular driver of revenue and digital growth last year.

Katie Hicks

Marketing

Coworking with Gabie Kur

She’s SVP at Codeword.

Minda Smiley

Social Media

Many advertisers seem to be taking a wait-and-see approach to TikTok’s search ads

“We want to make sure that they get it right,” a Wavemaker exec told us.

Ryan Barwick

Latest Stories

All Stories

Social Media

‘Deinfluencing,’ defined

Katie Hicks | 02.8.2023

a phone with lipstick on it and speech bubbles coming out if saying "Too expensive" and "Don't buy this product"

Audio

More Black Americans are listening to podcasts on a monthly basis, research shows

Alyssa Meyers | 02.8.2023

Super Bowl

E-Trade CMO Andrea Zaretsky on the brand’s Super Bowl legacy and the return of its iconic baby

Alyssa Meyers | 02.7.2023

Super Bowl

During big moments like the Super Bowl, brands don’t always want to go it alone

Kelsey Sutton | 02.7.2023

Marketing

Why the fractional CMO position seems to be catching on

Katie Hicks | 02.3.2023

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Quick Insights

MARKETING

Budget woes getting marketers down? Make the most of it, experts say

Strategize where to pare back and perfect the basics when faced with any marketing-spend shuffles.

CONTENT MARKETING

Benefits of AI in Content Marketing

Learn the benefits of AI in content marketing

MEDIA

How reboots and spinoffs are attracting marketers to streaming platforms

Gain insights from execs at NBCUniversal and Paramount about this new content direction.

ADVERTISING

How publishers are labeling their audiences for advertisers' benefit

Read about this potential game changer that could replace the third-party cookie and help publishers monetize their audiences.

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Get marketing news you'll actually want to read

The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.