‘This famous butt’: How Verizon created that ad with Connor Storrie
The brand’s “Look Behind You” campaign, featuring the “Heated Rivalry” star in his first ad appearance, has been viewed 35 million times and counting, Verizon’s CMO told us.
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In an always-on world, attention flows across screens, turning TV into a continuous presence rather than a single primetime moment. Discover how integrated cross-screen strategies can capture that attention and translate it into measurable growth.
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