Nike’s latest marathon campaign is in the pages of the New York Times
The sportswear giant sponsored the first-ever publication of the complete list of New York City Marathon finishers in the paper.
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Siloed systems leave marketing optimizing for vanity metrics instead of revenue, with no clear view of what actually drove a conversion. Outreach joins Marketing Brew to explore how AI agents working from shared GTM context let marketing and sales see real-time deal movement tied to campaign sources and adjust strategy in flight.
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The age of AI is making marketing more important than ever—but more expectations and responsibilities, combined with largely flat budgets, are putting pressure on top practitioners.
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