Brand Strategy
Why brands are turning to video games for creative inspiration
As gaming grows in popularity, brands are going beyond the look itself, tapping into the interactivity and metaphors the medium offers.
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Why brands are turning to video games for creative inspiration
Ad Tech & Programmatic
‘Don’t trust those models’: How marketers are thinking about the next era of transparency
TV & Streaming
Meet the newest ‘Running Point’ character: Jake from State Farm
Ad Tech & Programmatic
Can the Trade Desk remain ‘king’ of the open web?
Sports Marketing
How soccer orgs and sponsors are putting local spins on World Cup campaigns
Editor's Picks
TV & Streaming
Meet the newest ‘Running Point’ character: Jake from State Farm
Sports Marketing
How soccer orgs and sponsors are putting local spins on World Cup campaigns
Sports Marketing
How IBM’s Masters campaign marks a shift in its sports strategy
Brand Strategy
‘This famous butt’: How Verizon created that ad with Connor Storrie
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Virtual Event
Cracking the Code on Primetime: Turning Fragmented Attention into Measurable Growth
In an always-on world, attention flows across screens, turning TV into a continuous presence rather than a single primetime moment. Discover how integrated cross-screen strategies can capture that attention and translate it into measurable growth.
April 23 12:00 PM - 12:40 PM ET
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The Next Phase of Social & Creator Marketing
May 12 8:00 AM ET
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Sep 30 8:30 AM ET
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Resources
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Make creator marketing count
White Paper
Why 77% of marketers are missing out on the full benefits of autonomous marketing
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Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences
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