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Two photos of influencer Olivia Jade Giannulli in a Reformation campaign, with a photo on the left of her posing in a grey sweatshirt reading COLLEGE—a reference to the college admissions scandal she was a part of
Brand Strategy

Brands can use scandal to their advantage—but it can easily go awry

Controversial campaigns illustrate how stoking conversation can boost a brand, as well as how it can become a PR problem.

Jennimai Nguyen

The Latest Marketing News

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Sports Marketing

How SharkNinja went from the big screen to real life in Formula 1

Alyssa Meyers |
Brand Strategy

Sizing up Meta’s push into the crowded world of enterprise AI

Patrick Kulp |
Brand Strategy

Coworking with Satoru Wakeshima

Kelsey Sutton |
Data & Tech

OpenAI rolls out new visual ad format, measurement tools for ChatGPT ads

Jasmine Sheena |

Editor's Picks

SharkNinja product in McLaren garage.
Sports Marketing

How SharkNinja went from the big screen to real life in Formula 1

Alyssa Meyers
Split image showing the anthropomorphic Muse mascot (a sort of soft fuzzy round yeti with a friendly smiling face and rosy cheeks) on top, and the torso of a man wearing a blue business suit beneath, cropped to look as if the mascot is wearing the suit.
Brand Strategy

Sizing up Meta’s push into the crowded world of enterprise AI

Patrick Kulp
Rotisserie chicken purse with hand on it
Social & Influencers

How social listening informed one of Walmart’s biggest merch drops to date

Katie Hicks
Meta logo on a billboard with lights against blue and orange
Ad Tech & Programmatic

How media buyers are navigating higher ad prices on Meta

Jasmine Sheena

Events

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A woman uses a tablet against a glowing city skyline with digital network lines, framed in an oval on a green background with robot icons.
Virtual Event

How to Keep Up With the Modern Consumer in Lifecycle Marketing

The marketers pulling ahead aren't the ones with bigger budgets, but the ones designing and managing AI-driven systems. Join Marketing Brew and industry experts for a practical framework to turn recurring tasks into repeatable AI workflows your entire team can run.

October 20 12:00 PM - 12:40 PM ET
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Marketing Brew Summit

On-Demand Webinar

How to Keep Up With the Modern Consumer in Lifecycle Marketing

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

By subscribing, you accept our Terms & Privacy Policy.

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Resources

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Data & Research

The State of the CMO

Kelsey Sutton, Kristina Monllos
Deep Dive

How to pull off a brand pop-up

Jennimai Nguyen
Series

FIFA World Cup 2026

Marketing Brew
Data & Research

The State of the CMO

The age of AI is making marketing more important than ever—but more expectations and responsibilities, combined with largely flat budgets, are putting pressure on top practitioners.

Kelsey Sutton, Kristina Monllos
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Marketing Brew Weekly

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Stay up to date with the week's biggest marketing stories with Marketing Brew Weekly. Built for marketing pros, this show offers insightful analysis into the latest trends in media and advertising.

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