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Three smartphones displaying the Lapse app

Social & Influencers

Ads on Lapse? Not yet—but marketers are keeping an eye on the new platform

Some advertising clients could be experiencing a “hangover” from the rise and fall of once-buzzy apps like BeReal.

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Why Chili’s brought back its iconic jingle.

Ad Tech & Programmatic

Google’s working group for news publishers could shut down

News Corp., USA Today, and the Daily Mail have all left the group, the council’s head told Marketing Brew.

Ryan Barwick

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BRAND STRATEGY

How to craft an effective affiliate marketing campaign for the holidays

Affiliate marketers share their tips and predictions for Q4.

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TV & STREAMING

CTV and streaming’s popularity continues to grow—but it’s not without its challenges

What advertisers should know about the channels in 2023.

A smartphone with a word cloud coming out of the screen with "Click Here" text on it and a computer mouse pointing to the phone

SOCIAL MEDIA

The rise of short-form video: How to make clips that really *sing*

A call-to-action is one of the most important elements to include, marketers say.

Runners on a track jumping hurdles

SOCIAL & INFLUENCERS

Back to school: Lessons in NIL for marketers new to the space

The legal landscape for name, image, and likeness rules is still changing, but “the hurdles are not as significant” as some might expect, one sports attorney said.

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Get marketing news you'll actually want to read

The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.