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Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Rewriting the social playbook: Brand strategy in the age of authenticity

Small teams are using AI to compete like big ones—74% say it levels the playing field. Join ActiveCampaign to learn how AI can boost performance, close resource gaps, and give marketers the confidence to win bigger clients.

How AI Helps Small Teams and Agencies Deliver Fortune 500 Results

Insurance purchases are infrequent and low-interest, which makes tracking brand impact especially challenging. This webinar with Marketing Brew and Kantar explores how the right metrics, tools, and benchmarks can help insurance brands measure long-term equity and plan for growth.

From Awareness to Affinity: Measuring Brand Health in a Low-Engagement Category

Marketers are under pressure to produce more content with fewer resources, but AI-generated, UGC-style creative is changing the game. See how Mirage Studio helps brands cut costs, speed up production, and scale video ads without sacrificing quality or control.

How AI Can Scale and Unblock Video Production

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Why skin-care brand Peach & Lily anonymously gifted creators.

Katie Hicks

Jennimai Nguyen

Alyssa Meyers

Kelsey Sutton

Ryan Barwick

Jasmine Sheena

“Loyalty is a foundational feature,” said Jyotika Prasad, the company’s senior director of retail ads.

Google unveils new personalization features for retail ads

Privacy pros at Marketing Brew’s Tactical MarTech broke down the state of privacy legislation.

With federal privacy laws stuck, states push forward—what does this mean for advertisers?

As part of the deal, Netflix ad inventory will be available on Amazon’s platform starting in Q4.

Netflix and Amazon ink DSP partnership

Illustration: Anna Kim, Photo: Adobe Stock

Livestreaming can bring wins for sellers, but it’s a time-intensive process, experts said.

TikTok Shop is encouraging sellers to embrace weekend livestreaming

Illustration: Brittany Holloway-Brown, Photos: @julia_lawrence/TikTok

Fans online have complained about feeling like a “walking ad” when wearing their favorite theater shows’ merchandise, and agencies and indie designers have taken note.

Why Broadway merch is going the subtler route 

CMO Craig Brommers told us that “every single marketing metric” is up since the controversial campaign rolled out in July. 

American Eagle CMO: Sydney Sweeney campaign was ‘worth every single dollar’

Content deals with sports media startup The Gist come as both leagues look to reach millennial and Gen Z women fans.

NFL, NWSL are looking to reach next-gen fans with new media partnerships

Illustration: Anna Kim, Photos: Adobe Stock

The media company said 90% of its other NFL inventory is also sold out.

NBCU sells out of Super Bowl ad inventory ‘earlier than ever’

The brand has two pro sports sponsorships as of this year—one with the NWSL team Gotham FC, and the other with the league itself.

Why Tylenol is heading into women’s soccer

Brands like OpenAI and Anthropic are hoping that faculty and students will see them as promoting learning rather than impeding it.