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Read these exclusive, real-time insights from Morning Brew’s Breakroom research community and uncover what’s shaping the future of AI, the economy, and culture.

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Rewriting the social playbook: Brand strategy in the age of authenticity

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Childlike wonder, adultlike bank account.

Katie Hicks

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Privacy pros at Marketing Brew’s Tactical MarTech broke down the state of privacy legislation.

With federal privacy laws stuck, states push forward—what does this mean for advertisers?

Social, retail media, and connected TV are fueling continued growth. 

US internet ad market climbs to $258.6 billion: PwC 

Illustration: Morning Brew, Photos: Bratz, Hot Wheels, Pop Mart

Adult customers looking to tap into childhood nostalgia are a key growth area for toy brands, marketing experts told us.

Why toy brands are focused on winning over ‘kidults’

The collab with Wonderskin sold out in less time this year than last, with three times as much product sold.

Bringing back the ‘Lipotle’ lip stain paid off for Chipotle

The platform’s limited targeting capabilities mean that brands are putting “a lot of emphasis on the creative message,” an ad-tech exec told us.

How advertisers are approaching ads on WhatsApp

 Venture-capital firms are betting on startups like Cartwheel, a 3D animation tool powered by AI.

Do agencies want to use new generative AI creative tools? 

The clothing retailer is working with the “Euphoria” star for its largest campaign to date. 

American Eagle is betting big on Sydney Sweeney

A record 25 WNBA partners will have a presence in Indianapolis this weekend, with many leaning into athlete access and exclusive merch.

At WNBA All-Star Weekend, brands look to court growing fan bases

It also narrowed its losses to $101 million for the quarter, down from $348 million in the same period last year.

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Spotify created its first audio gaming ad for Netflix’s ‘Happy Gilmore 2’

Peacock stayed stuck at 41 million subscribers in Q2

Do agencies want to use new generative AI creative tools?

US internet ad market climbs to $258.6 billion: PwC

American Eagle is betting big on Sydney Sweeney

At WNBA All-Star Weekend, brands look to court growing fan bases

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