News

TV set
TV & Streaming

Nearly half of Netflix viewing is occurring on its ad-supported tier: Comscore

The measurement company’s annual State of Streaming report tracked industrywide ad-tier growth and continued FAST channel adoption.

Jasmine Sheena | Oct 31, 2025
The Toronto Blue Jays celebrating winning Game 7 of the American League Championship Series against the Seattle Mariners.
Sports Marketing

MLB swings at international, young baseball fans during record World Series

The World Series and league championship series have reached massive audiences worldwide, and MLB is looking to capitalize.

Alyssa Meyers | Oct 30, 2025
Issa Rae using an iPad in MLS ad
Sports Marketing

Amid sports equinox, MLS bets rivalries and celebrity will drive viewership

The league tapped club part-owner Issa Rae for its postseason ad campaign, which leans into storytelling around players and team rivalries.

Alyssa Meyers | Oct 30, 2025
Huntrix from KPop Demon Hunters
TV & Streaming

Netflix reports ‘best ad-sales quarter ever’ despite earnings miss

While acknowledging M&A opportunities, co-CEO Ted Sarandos said the company is “predominantly focused on growing organically.”

Jasmine Sheena | Oct 22, 2025
Seattle Mariners broadcaster Rick Rizzs laughs while holding a bag of Cheetos, which he eats superstitiously before games.
Sports Marketing

How a superstition sparked Cheetos’s first sports team partnership

After the snack became part of a broadcaster’s ritual, PepsiCo’s CCO couldn’t pass up the partnership. “Between us and Etsy witches, of course we want to be a part of that,” he said.

Alyssa Meyers | Oct 15, 2025
Phoenix Mercury v Las Vegas Aces game August 2025
Sports Marketing

Disney more than doubles postseason revenue with WNBA Finals ad sales

Inventory is sold out through Game 5, with the WNBA “one of the most sought-out properties on our platform,” an exec said.

Alyssa Meyers | Oct 10, 2025

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