Marketing Brew | Marketing Brew

an image of around two dozen people sitting in a roundtable format, from the documentary 'Group Therapy'

Watched ‘Group Therapy’ on Prime Video? It’s actually an ad

WPP and Kevin Hart’s Hartbeat Productions made the series for health insurer AXA but opted to keep brand tie-ins minimal.

Jasmine Sheena | Apr 30, 2025

Social & Influencers

‘Broader economic factors’ are putting pressure on Best Buy’s affiliate program

An email sent to program partners noted that affiliate rates would be cut to zero through early May.

Jasmine Sheena | Apr 29, 2025

Yellow rectangle with social media like icons

Social & Influencers

The brands and marketing campaigns that won Webby Awards this year

Fenty Beauty, Nike, Rare Beauty, and Powerade were among the brands that took home awards for their campaigns and technology use.

Jennimai Nguyen | Apr 28, 2025

TV & Streaming

Peacock counts 41 million subscribers but execs warn that ‘challenges may be approaching’

The streamer, which grew its subs by 5 million in the quarter, is planning to tout its fall NBA games during its upfronts pitch to advertisers.

Jasmine Sheena | Apr 24, 2025

Ad Tech & Programmatic

Breaking down short-sellers’ claims about AppLovin

The mobile app marketing company has said a quartet of short-sellers are pushing “false narratives” about its business operations.

Ryan Barwick | Apr 23, 2025

Powerade commercial featuring professional soccer player Lamine Yamal.

Sports Marketing

Powerade taps La Liga stars Lamine Yamal and Rodrygo Goes for new campaign

Two short films featuring the soccer players represent the latest iteration of Powerade’s “Pause is Power” platform about mental health.

Alyssa Meyers | Apr 23, 2025

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