Marketing Brew

Karl-Anthony Towns in NBPA campaign film "Own the Game."

Why the National Basketball Players Association is debuting a B2C brand

The new commercial brand, Plyrs Untd, is “changing the partnership dynamic” to put more power in the hands of the athletes, one NBPA exec said.

Alyssa Meyers | Jun 22, 2026

Actress Avantika stands on the steps of a building with a shocked expression while on the phone, with racks of clothing next to her, in an image from the Hulu series "Not Suitable for Work."

TV & Streaming

‘Not Suitable for Work’ is very suitable for brands

The new Mindy Kaling-led comedy series sold out its sponsorship slate before the show’s premiere, with a record five in-show integrations, an exec told us.

Jennimai Nguyen | Jun 15, 2026

Brand Strategy

Dawn is the most trusted brand in America for the second year in a row: report

A report from Morning Consult found that legacy brands like Mr. Pibb and Marlboro gained the most trust this year.

Alyssa Meyers | Jun 15, 2026

Jalen Brunson and Victor Wembanyama in Game 3 of the 2026 NBA Finals.

Sports Marketing

Disney is mostly sold out of ad inventory through Game 5 of NBA Finals

Tonight’s Game 4 of the series between the Knicks and the Spurs has been sold out for weeks, a Disney Advertising exec said.

Alyssa Meyers | Jun 10, 2026

Data & Tech

Google announces new AI Mode ad formats and agentic commerce tools at Google Marketing Live

Google Meridian is also integrating into Google Analytics 360.

Jasmine Sheena | May 21, 2026

Ad Tech & Programmatic

OpenAI is allowing financial services brands into the ChatGPT ads pilot

Marketing Brew viewed ads from Robinhood and BestMoney on the platform.