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Read these exclusive, real-time insights from Morning Brew’s Breakroom research community and uncover what’s shaping the future of AI, the economy, and culture.

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Rewriting the social playbook: Brand strategy in the age of authenticity

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Childlike wonder, adultlike bank account.

Katie Hicks

Jennimai Nguyen

Alyssa Meyers

Ryan Barwick

Jasmine Sheena

Morning Brew logo next to a phone showing the Morning Brew Daily newsletter

Privacy pros at Marketing Brew’s Tactical MarTech broke down the state of privacy legislation.

With federal privacy laws stuck, states push forward—what does this mean for advertisers?

The NFL’s second annual Flag Football Championship tournament has several new and returning sponsors, and interest is only growing, according to a league sponsorship exec.

With flag football on the rise, sponsors are taking note

Illustration: Morning Brew, Photos: Bratz, Hot Wheels, Pop Mart

Adult customers looking to tap into childhood nostalgia are a key growth area for toy brands, marketing experts told us.

Why toy brands are focused on winning over ‘kidults’

The collab with Wonderskin sold out in less time this year than last, with three times as much product sold.

Bringing back the ‘Lipotle’ lip stain paid off for Chipotle

Illustration: Morning Brew, Photos: @amtrak/TikTok

The passenger railroad balances humor with informative posts to cater to a wide range of potential customers, an exec told us.  

Behind Amtrak’s ‘chaotic brain rot’ social strategy

The platform’s limited targeting capabilities mean that brands are putting “a lot of emphasis on the creative message,” an ad-tech exec told us.

How advertisers are approaching ads on WhatsApp

The financial services platform premiered a new spot featuring the movie star exclusively in theaters in an effort to reach Gen Z fans, an exec told us. 

Why Cash App took Timothée Chalamet to the movies

Illustration: Morning Brew, Images: @waterboycan via TikTok

A brand-new social media manager, partying influencers, and unpolished content caught TikTok’s eye for all the wrong reasons—but did it end up helping more than hurting?