Process

a woman in a blue athletic outfit sits on a picnic blanket in a park, her head turned. She is wearing an Oura smart ring around her index finger, as is another person in brown pants who is nearly out of frame.
Brand Strategy

How Oura’s new colorful chapter aims to connect with young people

Like its new rings, the fitness tech brand’s latest campaign is designed to stand out with Gen Z and millennials.

Jennimai Nguyen | Oct 17, 2025
A woman taps on the glass of an Uber car window.
Brand Strategy

Can you fall in love before your Uber arrives?

With a new campaign from Mother New York, the rideshare company wants people to rethink how they see the brand.

Kristina Monllos | Oct 15, 2025
US Soccer and Ferrara candy brand logos
Sports Marketing

Ferrara is sweet on soccer

The candy company is applying lessons from tentpoles like the Super Bowl to the FIFA World Cup and the 2028 Olympics.

Alyssa Meyers | Oct 14, 2025
Olly activation on scoreboard at Golden State Valkyries v New York Liberty game.
Sports Marketing

Why Olly chose the Golden State Valkyries for its first sports sponsorship

Halfway through the Valkyries’ inaugural season in the WNBA, Olly had racked up 26 million impressions from the partnership, an exec said.

Alyssa Meyers | Oct 8, 2025
A screenshot of a mix of fans smiling and laughing together wearing sports clothing.
Sports Marketing

Fashion era: How the NFL is revitalizing its football merch

A new campaign for NFL Shop features real-life fans and, for the first time, a lineup of athletes.

Alyssa Meyers | Oct 7, 2025
David Beckham in Verizon World Cup ad
Sports Marketing

A pitch-side look at Verizon’s plans for its first World Cup

The telecom brand partnered with David Beckham to spread the word about ticket sweepstakes it’s running in the lead-up to the tournament next summer.

Alyssa Meyers | Oct 6, 2025

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