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Inside Under Armour’s move to reconnect with its football roots.

A guide to making brand merch that works.

Inside Oura’s year of sports marketing.

How the CMO role is being rewritten.

Inside Cakes Body’s next founder-led marketing phase.

How EV naming and branding conventions are evolving.

Lessons from our three most-read stories from last month.

The brands powering this season of “Dancing with the Stars.”