Social & Influencers
Social & Influencers
Behind Amtrak’s ‘chaotic brain rot’ social strategy
Social & Influencers
Social studies
Marketing Brew unpacks how top brands craft social strategies that go beyond one-hit TikToks and keep audiences engaged.
In today’s cluttered social media environment, making one viral TikTok video just doesn’t cut it. In this series, senior reporter Katie Hicks dives into the standout social strategies from brands big and small to understand how marketers ideate, create, and ultimately determine what kind of content keeps audiences coming back.