TV & Streaming
Meet the newest ‘Running Point’ character: Jake from State Farm
The insurance company’s spokesperson is appearing as a character in a TV show for the first time as part of a collaboration between State Farm and Netflix.
Alyssa is a senior reporter for Marketing Brew who’s covered sports for three years, with a particular interest in brand investment in women’s sports. Prior to that, she wrote about podcast and audio advertising for Marketing Brew and Business Insider and was a data journalist for Morning Consult. She started her career covering crime and breaking news for the Boston Globe and the Virginian-Pilot.
Sports Marketing
How soccer orgs and sponsors are putting local spins on World Cup campaigns
The tournament spans 16 cities and three countries this year, leaving leagues, host committees, media rights partners, and sponsors with the task of tailoring their marketing efforts to many different markets.
Sports Marketing
How IBM’s Masters campaign marks a shift in its sports strategy
After 30 years as a partner of the tournament, the tech giant is taking more of a consumer-focused approach to its activation this year.
Brand Strategy
‘This famous butt’: How Verizon created that ad with Connor Storrie
The brand’s “Look Behind You” campaign, featuring the “Heated Rivalry” star in his first ad appearance, has been viewed 35 million times and counting, Verizon’s CMO told us.
Sports Marketing
WNBA kicks off 30th season with a campaign for the GOATs
To celebrate the milestone season, the league is releasing a series of three short films, with the first led by Sheryl Swoopes, “the inaugural GOAT of the WNBA,” CMO Phil Cook said.
Sports Marketing
Welcome to the era of the college jersey patch
A new rule from the NCAA means jersey patches are set to start cropping up across college sports beyond football.
Sports Marketing
Hockey-stick growth: The year of the PWHL
After the Olympics, North America’s Professional Women’s Hockey League is growing—and with the help of brands and broadcasters, the league isn’t planning to let the moment slip away.
Sports Marketing
Geico plans to stake its claim in women’s sports, starting with March Madness
The insurance company has been an NCAA sponsor since 2024, but this year’s tournament campaign represents the start of a deeper push under its new CMO.
Sports Marketing
How sportsbooks plan to turn bracket-mania into long-term betting interest
BetMGM and Fanatics are running influencer-led campaigns that target more casual March Madness fans interested in brackets and bets.
Sports Marketing
Growing down: How Major League Baseball is looking to capture younger audiences this season
Coming out of the 2025 World Series, MLB has some serious momentum with new and younger baseball fans, which it plans to keep going with a robust media and content strategy.