Alyssa Meyers

Senior Reporter, Marketing Brew

Alyssa is a senior reporter for Marketing Brew who’s covered sports for three years, with a particular interest in brand investment in women’s sports. Prior to that, she wrote about podcast and audio advertising for Marketing Brew and Business Insider and was a data journalist for Morning Consult. She started her career covering crime and breaking news for the Boston Globe and the Virginian-Pilot.

Lionel Messi, Son Heung-Min, and other MLS players standing in a pyramid formation on a soccer pitch.
Sports Marketing

Inside US soccer leagues’ plans to make World Cup fans stick around

MLS is rolling out its largest marketing campaign in league history.

Alyssa Meyers
Graphics of soccer players, logos, and balls representing &friends, a digital archive of NYC soccer teams.
Sports Marketing

A chief creative officer’s quest to document NYC soccer culture

Malcolm Buick, ECD and partner of Brooklyn-based branding agency Athletics, put together a living, digital archive of grassroots soccer teams from around the city.

Alyssa Meyers
Adidas's Lamina Yamal barge floating in the East River.
World Cup

How longtime FIFA partner Adidas is leaving its mark on the World Cup

A star-studded ad campaign, a giant floating statue of Lamine Yamal, and a 3D billboard of Leo Messi are all part of the plan to drive sales and conversation for a brand with deep ties to soccer.

Alyssa Meyers
Ilona Maher standing among red bleachers with a TJ Maxx bag at her feet.
Sports Marketing

Why TJ Maxx is sponsoring the ESPYs

The retailer’s partnership with ESPN’s awards show, now in its second year, marks a continuation of its commitment to women’s sports.

Alyssa Meyers
Photo collage combining a still from the Gist's ad campaign, showing a dark skinned woman wearing an academic school uniform removing an acceptance letter from an envelope. Next to it on the right is a neon green hoodie that reads "Leveling the playing field" in black, and on the left a black tote bag that reads in white "Sports are for the girls, the gays, and the theys"
Brand Strategy

Behind the scenes of The Gist’s first brand campaign

The sports media company is capitalizing on mass interest in the World Cup with a spot called “Fandom Belongs to Everyone.”

Alyssa Meyers
Will Ferrell holding a bag of chips in Lay's World Cup campaign.
World Cup

How Lay’s met the moment of bandwagon fandom this World Cup

The Lay’s campaign, starring Will Ferrell, encourages fans to join a bandwagon. “We decided to turn what is normally an insult into an invitation,” the brand’s SVP of marketing said.

Alyssa Meyers
Powerade hydration break signage, Brazil v Norway: Round of 16 - FIFA World Cup 2026
World Cup

The World Cup’s hydration breaks are lucrative. Are they worth frustrating fans?

Mandatory hydration breaks have drawn criticism en masse from soccer viewers—and some marketers.

Alyssa Meyers
Screenshot of the Coors interactive Reddit experience, with the Reddit logo (a cartoonish white robotic head with red eyes smiling widely) on one side and a soccer ball on the other.
Social & Influencers

How brands are embedding themselves in World Cup hype on Reddit

Reddit’s creatives are encouraging advertisers to adopt a “listening first…talking second” approach to win over soccer fans.

Alyssa Meyers
Miller Lite's barge of beer for fans of the Scotland men's national soccer team at 900 Port Blvd, Miami, Florida.
World Cup

Why Miller Lite sent a barge loaded with beer to Miami

Because Scotland’s Tartan Army was there for the World Cup, of course.

Alyssa Meyers
Inflatables of Argentina’s Leo Messi, Spain’s Lamine Yamal, and Christian Pulisic of the USMNT standing at 40 feet tall.
Sports Marketing

Inside Fox Sports’s World Cup marketing blitz

The network is throwing serious marketing might behind its World Cup rights, including a Miracle on Ice–themed ad and the hiring of “chief World Cup watchers.”

Alyssa Meyers