Experiential Activations
Visa taps Jason Sudeikis, soccer stars for ‘Tap In’ World Cup campaign
The latest 2026 World Cup activation from the longtime FIFA sponsor leverages the tap-in goal in an effort to associate Visa with ease and access.
Alyssa is a senior reporter for Marketing Brew who’s covered sports for three years, with a particular interest in brand investment in women’s sports. Prior to that, she wrote about podcast and audio advertising for Marketing Brew and Business Insider and was a data journalist for Morning Consult. She started her career covering crime and breaking news for the Boston Globe and the Virginian-Pilot.
Upfronts
The best jokes from this year’s upfronts
Seth Meyers, Jimmy Kimmel, and other comedians at the week’s presentations didn’t hold back.
Upfronts
The highs and lows from this year’s upfronts
Musical guests and jokes from late-night hosts kept things fun, but not every moment was a winning one.
Sports Marketing
Cup runneth over: Inside the alcohol brands pouring marketing into soccer this year
Companies including Michelob Ultra and Modelo are making unprecedented investments in the tournament as brands across the category go all-in on star-studded, multichannel campaigns.
Sports Marketing
For its World Cup campaign, Lowe’s is betting big on Messi—literally
The home improvement retailer’s summer soccer campaign hinges on 10-foot-tall inflatables of the soccer icon.
Sports Marketing
Inside the White Sox’s immaculate theme night strategy
From Pope Hat Night to “Fourth Wing” Night, the team is upping the ante to get fans to Rate Field.
Upfronts
Sports, stars, singing: With new CEO, Disney maintains splashy upfront strategy
Beyond its Super Bowl rights, its EVP of sales emphasized that it’s “a year of live” at The House of Mouse.
Upfronts
Fox sticks to its upfronts script, focusing on streaming and sports
Network execs also touted the reach of Fox News and the company’s overall tech and measurement capabilities.
Sports Marketing
How the WNBA brought on new blue-chip sponsors amid CBA negotiation uncertainty
This season, the league is welcoming even bigger brands for larger, longer deals,
Fan Engagement
How the Portland Fire marketed a basketball team with no players
Up until the expansion draft last month, the revived WNBA team relied on moments like its jersey drop and schedule release to generate content without a roster.