Sports Marketing
How padel is starting to make a racket in US sponsorships
On the heels of the pickleball craze, padel is poised to be one of the next sports to pique the interest of American sports enthusiasts and brands.
Alyssa is a senior reporter for Marketing Brew who’s covered sports for three years, with a particular interest in brand investment in women’s sports. Prior to that, she wrote about podcast and audio advertising for Marketing Brew and Business Insider and was a data journalist for Morning Consult. She started her career covering crime and breaking news for the Boston Globe and the Virginian-Pilot.
Super Bowl
Super Bowl ad inventory is already sold out
Disney’s announcement came about a month ahead of when NBCU announced its sellout last September.
Sports Marketing
Inside the rise of franchise-based MLB theme games
MLB theme nights have long been popular, but new trends are starting to take shape as teams across the league court families with theme nights tied to children’s shows, and women with book-related themes.
Sports Marketing
Inside AT&T’s WNBA All-Star Weekend playbook
During this year’s event, the title sponsor is looking to build on the momentum the league and its partners have experienced since its last All-Star Game in Chicago four years ago.
Sports Marketing
Inside US soccer leagues’ plans to make World Cup fans stick around
MLS is rolling out its largest marketing campaign in league history.
Sports Marketing
A chief creative officer’s quest to document NYC soccer culture
Malcolm Buick, ECD and partner of Brooklyn-based branding agency Athletics, put together a living, digital archive of grassroots soccer teams from around the city.
World Cup
How longtime FIFA partner Adidas is leaving its mark on the World Cup
A star-studded ad campaign, a giant floating statue of Lamine Yamal, and a 3D billboard of Leo Messi are all part of the plan to drive sales and conversation for a brand with deep ties to soccer.
Sports Marketing
Why TJ Maxx is sponsoring the ESPYs
The retailer’s partnership with ESPN’s awards show, now in its second year, marks a continuation of its commitment to women’s sports.
Brand Strategy
Behind the scenes of The Gist’s first brand campaign
The sports media company is capitalizing on mass interest in the World Cup with a spot called “Fandom Belongs to Everyone.”
World Cup
How Lay’s met the moment of bandwagon fandom this World Cup
The Lay’s campaign, starring Will Ferrell, encourages fans to join a bandwagon. “We decided to turn what is normally an insult into an invitation,” the brand’s SVP of marketing said.