Sports Marketing
How Amex is incorporating ‘Thursday Night Football’ into its NFL marketing
Media buys were “always part of the calculus” for pursuing an official NFL sponsorship, which kicked off this year, one Amex ad exec said.
Alyssa is a senior reporter for Marketing Brew who’s covered sports for three years, with a particular interest in brand investment in women’s sports. Prior to that, she wrote about podcast and audio advertising for Marketing Brew and Business Insider and was a data journalist for Morning Consult. She started her career covering crime and breaking news for the Boston Globe and the Virginian-Pilot.
Sports Marketing
Inside Zip’s ‘surgical’ approach to sports sponsorships
The BNPL company’s deal with the Philadelphia 76ers is the latest effort to “build a real presence” in the fan-forward Philly area, its CMO exclusively shared.
Brand Strategy
Under the hood of Under Armour’s quest to reconnect with its football roots
The sports equipment brand “never got away” from football in its marketing, one exec said, but has been putting the sport more obviously front and center in recent years.
Sports Marketing
Scouting America drops recruitment campaign starring Josh Hart
The organization, formerly Boy Scouts of America, has been doing more digital marketing and leaning into athlete partnerships, including with Hart and NFL running back David Montgomery.
Brand Strategy
Uncorking the New York Liberty’s end-of-season-awards campaign
While the players compete to advance in the playoffs, the team’s marketers are doing their part to help the 30th season of the WNBA end on a high note for Liberty players and fans alike.
Sports Marketing
Inside Oura’s year of sports marketing
With wearables, sports, and health-minded thinking getting more popular, the smart ring maker has upped its investments in sports orgs.
Sports Marketing
Inside year two of the NFL’s AI partnership with Adobe
The organizations are focused on balancing international growth with targeted fan engagement strategies for the 2026-27 season.
Social & Influencers
Inter Milan grew followers, impressions, and views—while posting less
The Serie A club decreased its posting by about a third in the past year but nonetheless surpassed 100 million followers, its brand and marketing director told us.
Sports Marketing
Behind the scenes of Jalen Brunson’s partnership with Just Salad
“I wanted to do something that was different from what I’ve done and expand my portfolio,” Brunson told Marketing Brew.
Sports Marketing
How Sharpie found a way to position pens as an NFL staple
The brand’s Rookie of the Year campaign generated 3.6 million clicks in its second year, up 428% YoY.