Sports Marketing
Nike’s latest marathon campaign is in the pages of the New York Times
The sportswear giant sponsored the first-ever publication of the complete list of New York City Marathon finishers in the paper.
Alyssa is a senior reporter for Marketing Brew who’s covered sports for three years, with a particular interest in brand investment in women’s sports. Prior to that, she wrote about podcast and audio advertising for Marketing Brew and Business Insider and was a data journalist for Morning Consult. She started her career covering crime and breaking news for the Boston Globe and the Virginian-Pilot.
Super Bowl
Svedka is bringing mascot Fembot back to the Super Bowl stage
But after this year’s controversial AI ad, the Sazerac-owned brand is taking a different approach to the 2027 game.
Olympics
LA28 drops first ad, new slogan for 2028 Olympics
The 60-second spot is called “Stars Align,” which is also the official slogan of LA28.
Social & Influencers
Ahead of the NYC Marathon, run-club sponsorships are picking up speed
In the past year, they’ve become “a vital ingredient” for marketers looking to break into the running community, one sports agency exec said.
Brand Strategy
How New York Road Runners is promoting the NYC Marathon
“It’s the only time that people could care less that they can’t cross the street or drive their car,” one exec said.
Social & Influencers
Why MLB invited hundreds of influencers to postseason games
The league is looking to work with “people who we know will be respectful of the rules” as it aims to boost interest in the game, one VP said.
Sports Marketing
How the World Surf League is leveraging fan data without tickets or arenas
The organization kicked off an audience segmentation initiative a few years ago, which stands to be supercharged when surfing takes the Olympic stage in 2028.
Sports Marketing
Poppi’s latest sports deal puts it ‘on the sidelines of culture’—literally
The prebiotic-soda brand announced an official sponsorship of the Dallas Cowboys with a post starring the team’s cheerleaders, exemplifying its nontraditional approach to sports.
Sports Marketing
State Farm to sponsor Overtime’s inaugural girls flag football game
The sponsorship is part of a broader, extended deal that also encompasses the existing Overtime Elite, Overtime Select, and OT7 leagues.
Sports Marketing
How SharkNinja went from the big screen to real life in Formula 1
The product design company recently announced a wide-ranging deal with McLaren Racing focused on content creation.