Alyssa is a senior reporter for Marketing Brew who primarily covers the business of sports marketing and the ways brands engage with women’s sports. Previously, she worked as a data journalist at Morning Consult, wrote about audio advertising at Business Insider, and started her career reporting on crime, courts, and local news at the Virginian-Pilot and the Boston Globe.
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The women’s pro tackle football league announced Adidas will be its exclusive uniform partner through 2028 as part of a deal extension that includes other collaborative initiatives.
The motorcycle racing series has relied on some tried-and-true social strategies to grow its audience around the world, and is now focused on expanding its sponsor roster, an exec said.
The Sazerac-owned vodka brand is set to air a spot starring its revived robot mascot Fembot—and made with the help of AI.
As golf becomes more popular and more accessible, the endemic brand is seeking to connect with everyone from green golfers to pros.
UConn women’s basketball star Azzi Fudd was named the most marketable athlete in a winter sport by NIL platform Out2Win.
The brand recently announced multiyear deals with basketball stars Donovan Mitchell and Paige Bueckers, who star in its latest ads, and reupped its deal with the NWSL.
From MLB teams to US Soccer and the Cadillac F1 team, the bourbon brand’s sports marketing initiatives hit “global, national, and hyper-local” audiences, an exec said.
Google is extending its multiyear agreement with the team and shifting its focus from Chrome to Gemini.
The western sports media and entertainment company recently rolled out its first slate of original content, including docuseries and lifestyle content.
The non-alcoholic beer brand recently renewed a deal with Ironman as it finds inroads into less brand-saturated sports.
