Sports Marketing
How Deloitte went from behind the scenes to front and center with McLaren
The consultancy’s expanded deal with McLaren is part of an effort to capture a “phenomenal” brand halo generated by passionate fanbases.
Alyssa is a senior reporter for Marketing Brew who primarily covers the business of sports marketing and the ways brands engage with women’s sports. Previously, she worked as a data journalist at Morning Consult, wrote about audio advertising at Business Insider, and started her career reporting on crime, courts, and local news at the Virginian-Pilot and the Boston Globe.
Sports Marketing
Yerba Madre’s Super Bowl campaign encourages viewers to take a hike
The yerba mate brand, which kicked off a handful of sports partnerships last year, is putting its own spin on tailgating on Sunday.
Sports Marketing
Is the Super Bowl sports-betting ad surge slowing down?
Many sportsbooks have achieved name recognition, and some are reworking their marketing strategies.
Sports Marketing
How longtime Olympic sponsor Samsung keeps its campaigns fresh
The marketing team at Samsung, a Worldwide Olympic Partner, knows a thing or two about what works well, but has new goals and activations planned for Milano Cortina 2026.
Sports Marketing
Liquid I.V. plans ‘bold’ PSA in first-ever Super Bowl ad
So far, teasers for the campaign have shown “KPop Demon Hunters” star Ejae singing in an upscale bathroom and a janitor mopping a public restroom.
Sports Marketing
State Farm sets Super Bowl return with ‘Livin’ on a Prayer’ parody
The ad features a stacked cast including Keegan-Michael Key, Danny McBride, Hailee Steinfeld, and KATSEYE.
Sports Marketing
Beverage ads are flooding the Super Bowl, threatening to drown out beer brands
With an overflow of drink brands set to appear Sunday, AB InBev is still spending big—and sticking to proven messaging tactics.
Sports Marketing
As college sports look more professional, sponsors turn to high school
High school sports, some marketers are finding, can provide brands with national reach and inroads with potential future star athletes.
Sports Marketing
New York Road Runners rebrands amid a swelling interest in running
The nonprofit behind the New York City Marathon rolled out a new logo and tagline, its first new look in 15 years.
Sports Marketing
As hockey fandom heats up, Florida Panthers ink deal with hair care brand
Florida-based L’ange signed a two-year deal with the Panthers, the latest of several beauty brands to get involved with men’s sports.