Brand Strategy
Chasing trends and AI as a strategy: CMOs on 2025’s most overhyped marketing trends
“Not every meme, sound, or platform deserves a brand’s attention,” one CMO told us.
Alyssa is a senior reporter for Marketing Brew who primarily covers the business of sports marketing and the ways brands engage with women’s sports. Previously, she worked as a data journalist at Morning Consult, wrote about audio advertising at Business Insider, and started her career reporting on crime, courts, and local news at the Virginian-Pilot and the Boston Globe.
Brand Strategy
Simple sampling and being OK with haters: CMOs on 2025’s most overlooked marketing strategies
There’s power in “recognizing and rewarding your everyday customers,” one marketer said.
Sports Marketing
The next big thing in fitness sponsorships: Hyrox
Interest in the fitness race is “like a Taylor Swift concert,” one brand sponsor exec said, and marketers are looking to tap into the excitement.
Sports Marketing
Behind the scenes of Bush’s college football bowl…of beans
The SEC sponsor recently claimed the naming rights to a college football bowl game, which will be known as the Bush’s Boca Raton Bowl of Beans this year.
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Sports Marketing
Why Oakley is betting on girls’ flag football
Through partnerships with the NFL and flag football star Diana Flores, the eyewear brand is looking to grow its base among young women.
Sports Marketing
Some of the most popular sports posts of 2025
The most viewed and engaged-with posts of the year from 24 sports organizations.
Sports Marketing
Why Sun Cruiser tapped its first athlete partner during her offseason
The vodka iced tea brand recently kicked off a partnership with Indiana Fever star Sophie Cunningham to help grow its awareness during the WNBA offseason.
Sports Marketing
Why Blue Wire Podcasts shifted from influencers to athletes
The sports podcast company, which built its earlier content with influencers, has been signing more pro athletes.
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Sports Marketing
Exclusive: Adidas extends deal with Women’s National Football Conference
The women’s pro tackle football league announced Adidas will be its exclusive uniform partner through 2028 as part of a deal extension that includes other collaborative initiatives.
Sports Marketing
How MotoGP plans to rev up US motorcycle racing fandom in 2026
The motorcycle racing series has relied on some tried-and-true social strategies to grow its audience around the world, and is now focused on expanding its sponsor roster, an exec said.