Sports Marketing
TNT Sports, Sephora partner on Unrivaled ‘glam room’ experience
A bus tour kicking off today will give Unrivaled fans across three cities access to a mobile version of the Sephora glam room players use on game days.
Alyssa is a senior reporter for Marketing Brew who primarily covers the business of sports marketing and the ways brands engage with women’s sports. Previously, she worked as a data journalist at Morning Consult, wrote about audio advertising at Business Insider, and started her career reporting on crime, courts, and local news at the Virginian-Pilot and the Boston Globe.
Sports Marketing
Behind the scenes of the Washington Spirit’s Trinity Rodman campaign
The NWSL team celebrated the historic resigning of its star forward with a massive OOH push in the DC area.
Sports Marketing
Budweiser clocks another Super Bowl ad win in recall report
Unaided brand awareness and plot attribution of this year’s top Super Bowl ads was up from 2025, according to a new report from Big Chalk.
Sports Marketing
Amid Super Bowl and Olympic season, some brands go all in on NBA All-Star
With this year’s US vs. World format going down at Inuit Dome in LA, league sponsors are leaning into player partnerships, community activations, and social extensions during All-Star Weekend.
Brand Strategy
Financial services brands show strong sonic strategies: report
Several CPG and tech brands, on the other hand, have room for improvement when it comes to using music and sonic logos in their marketing, according to sonic branding agency amp.
Sports Marketing
Budweiser won the Super Bowl
The beer giant topped USA Today’s Ad Meter for the 10th time and scored highly on several other ad rankers.
TV & Streaming
ESPN drops first ad for 2027 Super Bowl
To support the first time the Big Game will be broadcast on the cable network, ESPN and parent company Disney are going all out.
Sports Marketing
Why the Cadillac F1 team is unveiling its race-car livery in a Super Bowl ad
The newest team on the F1 grid, which has been heavily emphasizing its American roots, is aiming to reach a broad audience of potential fans on Sunday.
Sports Marketing
How Deloitte went from behind the scenes to front and center with McLaren
The consultancy’s expanded deal with McLaren is part of an effort to capture a “phenomenal” brand halo generated by passionate fanbases.
Sports Marketing
Yerba Madre’s Super Bowl campaign encourages viewers to take a hike
The yerba mate brand, which kicked off a handful of sports partnerships last year, is putting its own spin on tailgating on Sunday.