Sports Marketing
Why Verizon’s Total Wireless is doubling down on UFC
“They’re the biggest, they’re the baddest,” a Total Wireless exec said.
Alyssa is a senior reporter for Marketing Brew who primarily covers the business of sports marketing and the ways brands engage with women’s sports. Previously, she worked as a data journalist at Morning Consult, wrote about audio advertising at Business Insider, and started her career reporting on crime, courts, and local news at the Virginian-Pilot and the Boston Globe.
Sports Marketing
Why brands are hitting the slopes for the 2026 Winter Games
Between athlete storylines and personalities, non-Olympic events, and après-ski culture, there’s plenty in skiing and snowboarding for sponsors to tap into.
Sports Marketing
Deep Blue announces 4th annual Business of Women’s Sports Summit
This year’s event, sponsored by Geico, is set for April 14 and will feature top athletes and marketers discussing “future-proofing” the business.
Brand Strategy
After 10 years in retirement, Dos Equis’s Most Interesting Man is back
He’s still thirsty, my friends.
Sports Marketing
Disney nearly sold out of ad inventory for college football championship
The College Football Playoff added 40 new advertisers this year, and CPMs for the championship game are up compared to last year, according to a Disney Advertising exec.
Sports Marketing
How fans helped build the Denver Summit FC brand
After organizing a community movement to bring pro women’s soccer to the city, “our best brand-builders” voted on the name and helped break ticket records.
Sports Marketing
How Michelob Ultra is building its Olympics strategy, one Games at a time
For the Milano Cortina Winter Olympics, the beer brand is lacing up its hockey skates while sticking with tried-and-true strategies from Paris 2024.
Sports Marketing
Under the hood of the Williams F1 team’s 2026 rebrand
The historic team kicked off the new year with a rebrand spanning name, logo, and colors as it works to modernize and attract next-gen F1 fans.
Sports Marketing
What’s next in sports sponsorships, according to marketers
Formula 1, flag football, and endurance races are among the properties primed for partnerships in 2026 and beyond.
Data & Tech
How CMOs are thinking about AI in 2026
Marketers are evaluating how they show up in consumers’ AI tools as they focus on upskilling their teams to better utilize the tech.