Alyssa Meyers

Senior Reporter, Marketing Brew

Alyssa is a senior reporter for Marketing Brew who’s covered sports for three years, with a particular interest in brand investment in women’s sports. Prior to that, she wrote about podcast and audio advertising for Marketing Brew and Business Insider and was a data journalist for Morning Consult. She started her career covering crime and breaking news for the Boston Globe and the Virginian-Pilot.

TGL golf match.
Social & Influencers

How TGL’s game stays on par with golf’s changing demographics

The tech-forward, team-format golf league already has an audience that skews younger than the PGA Tour, and execs are looking to make it even more youthful.

Alyssa Meyers
Jason Sudeikis in makeup chair in Visa's World Cup ad.
Experiential Activations

Visa taps Jason Sudeikis, soccer stars for ‘Tap In’ World Cup campaign

The latest 2026 World Cup activation from the longtime FIFA sponsor leverages the tap-in goal in an effort to associate Visa with ease and access.

Alyssa Meyers
Jimmy Kimmel appears onstage at The Disney Advertising Upfront on Tuesday, May 12, 2026 at North Javits in New York City.
Upfronts

The best jokes from this year’s upfronts

Seth Meyers, Jimmy Kimmel, and other comedians at the week’s presentations didn’t hold back.

Alyssa Meyers, Kelsey Sutton, Jasmine Sheena, Kristina Monllos
Leslie Jones, Karen Bronzo, Dan Schachner, and Terry Crews speak onstage during the Warner Bros. Discovery Upfront 2026 at The Theater at Madison Square Garden on May 13, 2026 in New York City.
Upfronts

The highs and lows from this year’s upfronts

Musical guests and jokes from late-night hosts kept things fun, but not every moment was a winning one.

Alyssa Meyers, Kelsey Sutton, Jasmine Sheena, Kristina Monllos, Jennimai Nguyen
Collage of images from beer brand World Cup ads.
Sports Marketing

Cup runneth over: Inside the alcohol brands pouring marketing into soccer this year

Companies including Michelob Ultra and Modelo are making unprecedented investments in the tournament as brands across the category go all-in on star-studded, multichannel campaigns.

Alyssa Meyers
Lowe's World Cup 10-foot Leo Messi inflatable in a yard.
Sports Marketing

For its World Cup campaign, Lowe’s is betting big on Messi—literally

The home improvement retailer’s summer soccer campaign hinges on 10-foot-tall inflatables of the soccer icon.

Alyssa Meyers
Photo collage of the Chicago White Sox's promotional materials for Pope hat game and other theme nights.
Sports Marketing

Inside the White Sox’s immaculate theme night strategy

From Pope Hat Night to “Fourth Wing” Night, the team is upping the ante to get fans to Rate Field.

Alyssa Meyers
Olivia Rodrigo performing on stage at the 2026 Disney upfront.
Upfronts

Sports, stars, singing: With new CEO, Disney maintains splashy upfront strategy

Beyond its Super Bowl rights, its EVP of sales emphasized that it’s “a year of live” at The House of Mouse.

Alyssa Meyers
The cast of Baywatch at Fox's 2026 upfront presentation.
Upfronts

Fox sticks to its upfronts script, focusing on streaming and sports

Network execs also touted the reach of Fox News and the company’s overall tech and measurement capabilities.

Alyssa Meyers
Los Angeles Sparks v. Portland Fire WNBA pre-season game.
Sports Marketing

How the WNBA brought on new blue-chip sponsors amid CBA negotiation uncertainty

This season, the league is welcoming even bigger brands for larger, longer deals,

Alyssa Meyers