Sports Marketing
How US soccer clubs and leagues are scoring more fan data
Soccer fandom is on the rise ahead of the World Cup, and marketing execs in the sport are thinking about how to best capture data about their growing fanbases.
Alyssa is a senior reporter for Marketing Brew who’s covered sports for three years, with a particular interest in brand investment in women’s sports. Prior to that, she wrote about podcast and audio advertising for Marketing Brew and Business Insider and was a data journalist for Morning Consult. She started her career covering crime and breaking news for the Boston Globe and the Virginian-Pilot.
TV & Streaming
How Liquid I.V. got written into the plot of ‘Off Campus’
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Sports Marketing
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Sports Marketing
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Social & Influencers
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Sports Marketing
Visa taps Jason Sudeikis, soccer stars for ‘Tap In’ World Cup campaign
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Upfronts
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Upfronts
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Musical guests and jokes from late-night hosts kept things fun, but not every moment was a winning one.
Sports Marketing
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Sports Marketing
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