Sports Marketing
Soccer is growing in the US. The Premier League wants a piece of the fandom
The English league’s new campaign for its 2026-27 season targets US audiences by highlighting World Cup stars—and one famous New York fan.
Alyssa is a senior reporter for Marketing Brew who’s covered sports for three years, with a particular interest in brand investment in women’s sports. Prior to that, she wrote about podcast and audio advertising for Marketing Brew and Business Insider and was a data journalist for Morning Consult. She started her career covering crime and breaking news for the Boston Globe and the Virginian-Pilot.
World Cup
How the World Cup boosted The Athletic’s audience and sponsor roster
After a 40% readership boost around the tournament, the outlet is turning the page to focus on Women’s World Cup and LA28 content and sponsorships, its CCO said.
World Cup
How US Soccer plans to keep fans locked in through the Women’s World Cup
The federation has evolved its marketing strategy since the USMNT’s run ended and is gearing up for greater emphasis on the 2027 tournament.
Brand Strategy
Lavazza plans to provide more than just a caffeine boost to US Open fans
For its 12th year as a tournament sponsor, the coffee brand is looking to “reinvent” its presence this year, an exec told us.
Sports Marketing
How Athletic Brewing is expanding its NFL presence at MetLife
The non-alcoholic beer brand inked a wide-reaching, multi-year sponsorship deal with the stadium, as well as the Jets and the Giants.
Sports Marketing
How padel is starting to make a racket in US sponsorships
On the heels of the pickleball craze, padel is poised to be one of the next sports to pique the interest of American sports enthusiasts and brands.
Super Bowl
Super Bowl ad inventory is already sold out
Disney’s announcement came about a month ahead of when NBCU announced its sellout last September.
Sports Marketing
Inside the rise of franchise-based MLB theme games
MLB theme nights have long been popular, but new trends are starting to take shape as teams across the league court families with theme nights tied to children’s shows, and women with book-related themes.
Sports Marketing
Inside AT&T’s WNBA All-Star Weekend playbook
During this year’s event, the title sponsor is looking to build on the momentum the league and its partners have experienced since its last All-Star Game in Chicago four years ago.
Sports Marketing
Inside US soccer leagues’ plans to make World Cup fans stick around
MLS is rolling out its largest marketing campaign in league history.