Alyssa is a senior reporter for Marketing Brew who’s covered sports for three years, with a particular interest in brand investment in women’s sports. Prior to that, she wrote about podcast and audio advertising for Marketing Brew and Business Insider and was a data journalist for Morning Consult. She started her career covering crime and breaking news for the Boston Globe and the Virginian-Pilot.
Earlier this year, Blueair became the official air-care partner of the New York Knicks, who went on to win the NBA championship. “I’m not saying it’s the air, but I’m not saying it’s not the air that’s helped them win,” the brand’s CMO said.
After a run, I always want ice cream,” one runner said. Another dreams of a cookie sponsorship. But snack-food brands are few and far between in running partnerships…so far.
The new commercial brand, Plyrs Untd, is “changing the partnership dynamic” to put more power in the hands of the athletes, one NBPA exec said.
The personal care giant is an official sponsor of the tournament with several pro athlete partners, but its World Cup push is largely centered around influencers.
The team rolled out an animated series on YouTube starring mascot KC Wolf, marking its first push into children’s content.
A report from Morning Consult found that legacy brands like Mr. Pibb and Marlboro gained the most trust this year.
Tonight’s Game 4 of the series between the Knicks and the Spurs has been sold out for weeks, a Disney Advertising exec said.
Leagues like La Liga in Spain and Bundesliga in Germany are eager to hook American fans this summer, and they’re using influencers to do it.
Soccer fandom is on the rise ahead of the World Cup, and marketing execs in the sport are thinking about how to best capture data about their growing fanbases.
The hydration brand’s integration into several episodes of Prime Video’s hit hockey romance is the latest example of a fictional sports sponsorship.
