Agencies
Opinion: Why the agency of record model needs to die
Eric Segal and Brett Banker are the co-founders of X&O. Together, they have 50 years of ad agency experience as chief creative officer and head of service, respectively.
Brett Banker
Brett Banker is the co-founder of X&O, an expert network built to get to big ideas quickly. A former head of client services and serial agency monogamist, with a combined 23 years at Grey and Anomaly, Brett is now pursuing more entrepreneurial passions. In addition to X&O, Brett founded the DTC art kit company SmocKit with his wife, Sam.