Agencies
Opinion: Why the agency of record model needs to die
Eric Segal and Brett Banker are the co-founders of X&O. Together, they have 50 years of ad agency experience as chief creative officer and head of service, respectively.
Eric Segal
Eric Segal is the co-founder of X&O, an expert network built to get to big ideas quickly. He is an investor, advisor, and former partner and chief creative officer of Anomaly, Ad Age’s 2017 Agency of the Year. He was named one of Ad Age’s 40 under 40 in 2015 and Best Dad by two of his three sons in 2019.