JB

Jenn Brice

Editorial Intern

a phone with a mobile game on it in front of a computer with an article on it
Advertising

Major publishers are buying ads in mobile games like ‘Subway Surfers’ to juice traffic

We played ‘Subway Surfers’ for three weeks. Of 365 ads, 124 were articles from 26 different publishers.

Ryan Barwick, Jenn Brice
Kathryn Hahn in an Amazon ad
Brand Strategy

Marketers focus on low prices and value in back-to-school ads

Concerns over inflation and a recession are reflected in ads for Amazon, Old Navy, and American Eagle.

Jenn Brice
a woman's hand near a phone on a dark background
Data & Tech

TikTok is collecting an 'excessive' amount of data from users, report suggests

Findings show that the popular app collects data including what other apps are on a device and “at least once per hour” location updates.

Jenn Brice