Erin is a senior reporter covering beauty, grocery/food & beverage, and the wider CPG industry, from consumer products giants to challenger brands and the retailers that sell them, and the geopolitical factors, social media trends, and consumer behaviors that challenge or shift their strategies, from marketing to merchandising to supply chain. She also covers areas like retailers’ shifting pricing strategies and the rise of private labels, retailers’ efforts to adapt to Gen Z and Gen Alpha shoppers, and retail executive changes.
The soft-drink company’s marketing innovation is designed “to share content in a whole new way,” Mark Kirkham, SVP and CMO of international beverages at PepsiCo, told us.
The Olympic Torch paid a visit to Cannes, while attendees talked brand deals with women athletes.
The advertising festival’s first day was Monday.
“A lot of people are in this real trial-and-error period,” said one founder.
