Brand Strategy
Aerie doubles down on its no-AI pledge in its latest campaign
“In an industry where everything is generated, realness becomes special,” CMO Stacey McCormick told us.
Katie Hicks is a senior reporter for Marketing Brew covering culture, social media, and influencer marketing. Previously, Katie worked at Vox and Axios in Washington, DC. She is a graduate of the Columbia University Graduate School of Journalism.
Social & Influencers
TikTok promises new ad formats and a better future at NewFronts
“What’s standing here today…is the strongest, most secure, most creative platform we have ever built,” Khartoon Weiss, TikTok’s VP and GM of global business solutions, told the audience Tuesday night.
Brand Strategy
When it pays to engage in a brand rivalry—and when it doesn’t
Recent videos of fast-food execs show that sometimes a little friendly competition can benefit all participants.
Brand Strategy
In its latest brand ‘reset,’ Burger King is owning up to mistakes
The brand is soliciting direct feedback from customers and is letting them weigh in on changes to the QSR brand.
Social & Influencers
The ‘Staples Baddie’ shares the secrets behind her viral success
“Don’t miss out making whole meetings about one single video,” Kaeden Rowland told us. “Just do the video.”
Social & Influencers
Pulling back the curtain: Expert tips on sharing brand backstories
Cristel Russell, professor of marketing at Pepperdine University’s Graziadio Business School, said behind-the-scenes content often looks easy to make, but “it’s not that simple.”
Social & Influencers
Partiful doesn’t want to be ‘unhinged’—it wants to be ubiquitous
The event invite platform is focused on becoming the default noun for invites through sustained and reactive cultural nods.
Brand Strategy
Marketing around the cost-of-living crisis? Maybe think again
Kalshi and Polymarket recently offered people free groceries in NYC, but the optics weren’t necessarily in the brands’ favor, experts told us.
Social & Influencers
Why David Protein isn’t afraid to defy category norms
From selling cod fillets to sending vibrators to creators, the marketing team behind David is aiming to prove it’s not like other protein bars.
Social & Influencers
Inside Vita Coco’s ‘super fluid,’ organic-first social strategy
The brand’s latest stunt, a jingle with creator Romeo Bingham, helped boost the company beyond 1 million followers on TikTok.