Social & Influencers
TikTok signs deal to spin off US operations
CEO Shou Zi Chew told employees in a memo Thursday that it had come to an agreement with a series of investors, with a closing date of January 22.
Katie Hicks is a senior reporter for Marketing Brew covering culture, social media, and influencer marketing. Previously, Katie worked at Vox and Axios in Washington, DC. She is a graduate of the Columbia University Graduate School of Journalism.
Brand Strategy
Chasing trends and AI as a strategy: CMOs on 2025’s most overhyped marketing trends
“Not every meme, sound, or platform deserves a brand’s attention,” one CMO told us.
Brand Strategy
Our favorite (and least favorite) brand collaborations of 2025
A look back at the brand pairings that defined the year, for better or worse.
Brand Strategy
Simple sampling and being OK with haters: CMOs on 2025’s most overlooked marketing strategies
There’s power in “recognizing and rewarding your everyday customers,” one marketer said.
Social & Influencers
The social marketing trends that took over our feeds in 2025
From rage-inducing discourse to Labubu unboxings, this year was one full of surprises.
Social & Influencers
This holiday season, more brands are mixing affiliate arrangements into their creator deals
For a safer bet, marketers are experimenting with commission-based structures over flat fees and tracking metrics that “actually show success.”
Social & Influencers
What’s happening with social media bans?
The latest on the US TikTok ban and Australia’s world-first social media restrictions for kids under age 16.
Brand Strategy
Blended and branded: The business behind Erewhon smoothie collabs
Some brands are paying to be on the gourmet grocer’s monthly drink menu to boost brand awareness and offer product samples.
Social & Influencers
The secret sauce behind Taco Bell’s sustained social engagement
Nicole Weltman, head of social and PR at Taco Bell, shared how the brand listens to and delivers on what its fans want online.
Brand Strategy
Will bots end social listening as we know it?
AI-driven bot networks are growing and weighing in on everything from Cracker Barrel to Tylenol, forcing marketers to parse real consumer insights from fake.