Social & Influencers
Why so many creators are joining the C-suite
Druski, Jake Shane, Whitney Leavitt, and Kristen Hollingshaus are among those touting executive-sounding titles for big-name brands.
Katie Hicks is a senior reporter for Marketing Brew covering culture, social media, and influencer marketing. She is a co-host of the Webby Award–winning podcast Marketing Brew Weekly. Previously, Katie worked at Vox and Axios in Washington, DC. She is a graduate of the Columbia University Graduate School of Journalism.
Social & Influencers
How Grant & Ash are rewriting the rules of creator brand safety
The philosophy of the duo known as A Twink and a Redhead? It’s “better to be controversial in advertising than boring.”
Brand Strategy
What’s up with those Museum of Sex bus ads?
Expect to see the museum logo plastered across New York City buses through the end of the year.
Social & Influencers
How Gen Alpha is changing the in-store experience
As younger consumers look for IRL experiences, some brands are exploring turning their stores into destinations, one expert said.
Social & Influencers
Sydney Sweeney is back for another American Eagle campaign
CMO Craig Brommers told us it’s a new chapter for the partnership after Sweeney’s controversial 2025 ads became the “most successful” in brand history.
Social & Influencers
Social platforms are facing increased scrutiny. How long will advertisers stick around?
Recent events tell us that advertisers are willing to weather scandals, but threats to low costs and high reach could threaten that loyalty, one expert says.
Brand Strategy
Why Hollister made its first music video for graduation season
The video, which features Gigi Perez covering Green Day, is part of an evolution of the brand’s music-driven marketing strategy.
Social & Influencers
How InStyle is reaching the next gen with its original social series
Mockumentary-style shows “The Intern” and “The Boss” are appealing to Gen Z and Gen Alpha through improv-style comedy and notable creator and celebrity guests.
Social & Influencers
Aerie doubles down on its no-AI pledge in its latest campaign
“In an industry where everything is generated, realness becomes special,” CMO Stacey McCormick told us.
Social & Influencers
TikTok promises new ad formats and a better future at NewFronts
“What’s standing here today…is the strongest, most secure, most creative platform we have ever built,” Khartoon Weiss, TikTok’s VP and GM of global business solutions, told the audience Tuesday night.