Katie Hicks

Senior Reporter, Marketing Brew

Katie Hicks is a senior reporter for Marketing Brew covering culture, social media, and influencer marketing. Previously, Katie worked at Vox and Axios in Washington, DC. She is a graduate of the Columbia University Graduate School of Journalism.

Photo collage of Brandon Mendez Homer as Donnie Donahue in the hospital drama "The Pitt," with a screenshot of the Partiful app.

Social & Influencers

Partiful doesn’t want to be “unhinged”—it wants to be ubiquitous

The event invite platform is focused on becoming the default noun for invites through sustained and reactive cultural nods.

Katie Hicks

Kalshi and Polymarket logos pop out of a brown paper bag containing other groceries including bread, a leek, grapes, and a tomato

Brand Strategy

Marketing around the cost-of-living crisis? Maybe think again

Kalshi and Polymarket recently offered people free groceries in NYC, but the optics weren’t necessarily in the brands’ favor, experts told us.

Katie Hicks

A collage of David Protein marketing efforts, including a billboard advertising "Boiled cod," a close-up of a David Protein bar, and a minimalistic OOH advertisement showing a packaged protein bar on a white background

Social & Influencers

Why David Protein isn’t afraid to defy category norms

From selling cod fillets to sending vibrators to creators, the marketing team behind David is aiming to prove it’s not like other protein bars.

Katie Hicks

Screenshots from Vita Coco's TikTok account on mobile phone screens

Social & Influencers

Inside Vita Coco’s ‘super fluid,’ organic-first social strategy

The brand’s latest stunt, a jingle with creator Romeo Bingham, helped boost the company beyond 1 million followers on TikTok.

Katie Hicks

Ring light on top of mobile phone and tripod

Social & Influencers

Creators showed up at this year’s Super Bowl ‘more than ever’

From MrBeast’s and IShowSpeed’s in-ad cameos to Alix Earle’s halftime show appearance, creators were on the screen and on the scene.

Katie Hicks

stills from Yorgos Lanthimos' ads for Squarespace (Emma Stone screaming in a black-and-white ad) and Grubhub (an ornate dinner table with a fish-eye lens)

Brand Strategy

Why Grubhub and Squarespace tapped the same director for the Super Bowl

Award-winning director Yorgos Lanthimos, who has previously made ads for brands like Gucci and Jameson, is making his Big Game debut with the two brands.

Katie Hicks