Brand Strategy
Sydney Sweeney is back for another American Eagle campaign
CMO Craig Brommers told us it’s a new chapter for the partnership after Sweeney’s controversial 2025 ads became the “most successful” in brand history.
Katie Hicks is a senior reporter for Marketing Brew covering culture, social media, and influencer marketing. Previously, Katie worked at Vox and Axios in Washington, DC. She is a graduate of the Columbia University Graduate School of Journalism.
Social & Influencers
Social platforms are facing increased scrutiny. How long will advertisers stick around?
Recent events tell us that advertisers are willing to weather scandals, but threats to low costs and high reach could threaten that loyalty, one expert says.
Social & Influencers
Why Hollister made its first music video for graduation season
The video, which features Gigi Perez covering Green Day, is part of an evolution of the brand’s music-driven marketing strategy.
Social & Influencers
How InStyle is reaching the next gen with its original social series
Mockumentary-style shows “The Intern” and “The Boss” are appealing to Gen Z and Gen Alpha through improv-style comedy and notable creator and celebrity guests.
Brand Strategy
Aerie doubles down on its no-AI pledge in its latest campaign
“In an industry where everything is generated, realness becomes special,” CMO Stacey McCormick told us.
Social & Influencers
TikTok promises new ad formats and a better future at NewFronts
“What’s standing here today…is the strongest, most secure, most creative platform we have ever built,” Khartoon Weiss, TikTok’s VP and GM of global business solutions, told the audience Tuesday night.
Brand Strategy
When it pays to engage in a brand rivalry—and when it doesn’t
Recent videos of fast-food execs show that sometimes a little friendly competition can benefit all participants.
Brand Strategy
In its latest brand ‘reset,’ Burger King is owning up to mistakes
The brand is soliciting direct feedback from customers and is letting them weigh in on changes to the QSR brand.
Social & Influencers
The ‘Staples Baddie’ shares the secrets behind her viral success
“Don’t miss out making whole meetings about one single video,” Kaeden Rowland told us. “Just do the video.”
Social & Influencers
Pulling back the curtain: Expert tips on sharing brand backstories
Cristel Russell, professor of marketing at Pepperdine University’s Graziadio Business School, said behind-the-scenes content often looks easy to make, but “it’s not that simple.”