Katie Hicks is a senior reporter for Marketing Brew covering culture, social media, and influencer marketing. She is a co-host of the Webby Award–winning podcast Marketing Brew Weekly. Previously, Katie worked at Vox and Axios in Washington, DC. She is a graduate of the Columbia University Graduate School of Journalism.
“We’re tapped into something that is rather culturally relevant now,” Patricia Varella, creative director at Polaroid, told us—which is why the brand brought the message back for a second year.
For the third iteration of “No Ordinary Love,” the dating app is sharing love stories in a new format.
Social networking and events platform Pie brought on entrepreneur and creator Nadya Okamoto to lead its marketing efforts as CMO. Here’s what that looks like.
The dating app is expanding Tinder Events globally, with plans to be live in 26 cities by the end of September.
The brand is using IRL marketing and founder-led stories to drive social relevance as it looks to scale its operations.
“There’s no reason why a nonprofit shouldn’t think of their marketing and media strategy the same way that a brand does,” Ben Lear, director of communications at the ARC, told us.
After making its presence known in Europe, the brand is going cross-country to get more people in the US drinking the orange beverage.
The brand’s “New Face of Legs” campaign was part of a social-first effort to get men to moisturize. It seems to have worked.
Marketers tell us they expect more creators, more content—and potentially more closed-door conversations.
As some brands pull back on freebies for customers, the telco—which is celebrating 10 years of its T-Mobile Tuesday discount program—is leaning in even further.
