Brand Strategy
Why brands are turning to video games for creative inspiration
As gaming grows in popularity, brands are going beyond the look itself, tapping into the interactivity and metaphors the medium offers.
Kristina Monllos is a senior reporter for Marketing Brew. She has spent over a decade covering the advertising business for publications like Digiday and Adweek. Her reporting has also appeared in publications like Rolling Stone, New York Magazine's Vulture and Elle, among others. She is also a filmmaker.
Brand Strategy
Where should retail media networks make their pitch for ad dollars?
“These are media businesses, and they need to be where media people who buy into media businesses congregate,” one exec told us.
Brand Strategy
Meta pitches advertisers on tools to help with shrinking user attention spans at NewFronts
Marketers need to “feed the system” with content, one Meta exec said.
Brand Strategy
How Ancestry is using America’s 250th birthday as a ‘backdrop’ to tell lesser-known stories
The company is popping up in New York, Chicago, and LA to highlight historical figures.
Sports Marketing
As marketers center sports, athlete injuries can be a bigger risk—here’s how they navigate them
Focusing on an athlete’s humanity over a highlight reel is something some marketers are considering, execs tell us.
Brand Strategy
‘The tide has turned’: Why the era of the Madison Avenue holding company is on its way out
WPP execs are the latest to tell the market they’re retooling the model.
Brand Strategy
Want your brand to stand out? Consider breaking a world record
Brands are working with Guinness World Records to turn marketing into historic events.
Brand Strategy
People’s views on cleaning are changing. So is Clorox’s marketing
The company is transitioning from “very functional” to “emotional” and “process-oriented” messaging, CMO Eric Schwartz said.
Brand Strategy
NPR’s new brand campaign wants you to ask questions
“Our mission is to create a more informed public,” NPR’s CMO Mishka Pitter-Armand told us—one made “more urgent” amid federal funding cuts.
Brand Marketing
Can humans and robots coexist in harmony? TD Bank thinks so
A technology-focused future isn’t one of doom and gloom in the bank’s new brand platform.