Brand Strategy
Strength over size: How Omnicom is pitching the holding company post-IPG acquisition
Execs for the “largest media organization in the world” emphasized in Las Vegas that the company had more to offer than sheer scale.
Kristina Monllos is a senior reporter for Marketing Brew. She has spent over a decade covering the advertising business for publications like Digiday and Adweek. Her reporting has also appeared in publications like Rolling Stone, New York Magazine's Vulture and Elle, among others. She is also a filmmaker.
Brand Strategy
‘AI hasn’t changed the principles of marketing’: Through the hype, marketers vie for the human touch
Even with the push for new tech, consumer control and human connection are at the forefront of CES conversations.
Data & Tech
Uber will let advertisers tinker with the map, one of its ‘most prized brand assets’
The rideshare app is looking to give brands access to “every angle of where people are looking,” Uber’s global head of advertising exclusively told Marketing Brew.
Retail Media
What 2026 has in store for commerce media, according to experts
Brands may seek out buying simplicity, and AI agents could mean a “battle for the soul of retail media,” one executive said.
Data & Tech
At CES, marketers are all-in on the promise of AI
The potential for AI to “unlock the value of intellectual property” had one marketer hopeful.
Data & Tech
How CMOs are thinking about AI in 2026
Marketers are evaluating how they show up in consumers’ AI tools as they focus on upskilling their teams to better utilize the tech.
Brand Strategy
Price-conscious consumers, avoiding distractions, and engaging the youth: The biggest challenges marketers are facing in 2026
CMOs from brands like Chipotle, American Eagle, and State Farm weigh in on what they think their biggest hurdles will be in 2026.
Data & Tech
Viva las CES: What marketers are betting on at CES 2026
Shiny new objects aren’t enough, and attendees want to understand “what’s real and what’s scalable” at the annual conference, one marketer said.
Brand Strategy
CMOs on their biggest priorities for 2026—excluding AI
From cultural alignment to improved brand experience, marketers told us what’s going to be important for them in the New Year.
Brand Strategy
What happens when the ragebait marketing machine runs its course?
Angering audiences, intentionally or not, generated “cheap, easy, free attention” all year long, one marketer said—but it’s also “created a marketing industry that’s afraid.”