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Friday’s news.
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March 31, 2023

Double Shot

It’s Friday. Here’s your daily rundown of marketing news, personnel moves, must-reads, and more.

NEWS OF THE DAY

a picture of a globe. each country is covered in newspaper articles. on a purple background

A brief recap of what you might’ve missed.

  • Weber Shandwick New York CCO Angela Mears died unexpectedly while in Buenos Aires for The Andy Awards, according to PR Week. She was 35.
  • Twitter said it will exempt the top 10,000 most-followed companies and organizations from the requirement to pay for a verified checkmark.
  • Hulu has a new interface.
  • France is moving forward with a bill that would require influencers to disclose whether they used filters or edited their appearance in a piece of content, in addition to restricting their ability to promote things like cosmetic surgery and crypto.

IN AND OUT

football play illustrations on billboards on buildings

Executive moves across the industry.

  • Julia Fitzgerald has joined Build-A-Bear Workshop as its CMO. She was previously CMO of the American Lung Association.
  • Fred Levron, Dentsu’s global CCO, is leaving the agency, per Adweek.
  • Adam Potashnick has left EssenceMediacom to join Brainlabs as North America CEO.

SEEN AND HEARD

a red billboard that has six exclamation points on it, all different colors

Ads, stunts, quotes, and other notable happenings.

Stat: 50%. That’s how many Americans support a national TikTok ban, according to a Pew Research Center survey. Nearly 30% said they weren’t sure, and 22% do not support a ban.

Quote: “The No. 1 or No. 2 account that we’re going to look to avoid is the owner of the company.”—A media buyer discussing advertising on Twitter with Bloomberg

Read: “Help Me Move? I’ll Pay You in Instagram Likes” (the Wall Street Journal)

JOINING FORCES

two hands shaking

Mergers and acquisitions, company partnerships, and more.

  • The Daily Beast and Forbes “shared an inside look into how they reorganized their revenue teams to make money more efficiently” at a recent Digiday event.
  • Slack, Klarna, and Kayak are among a group of brands piloting ChatGPT plugins that enable the AI “to invoke a company’s services when handling a user’s query,” per Ad Age.
  • Zappos will start selling Sephora’s beauty brands this summer.

WISH WE WROTE THIS

a pillar with a few pieces of paper and a green pencil on top of it

Stories and interviews we’re jealous of.

  • The Wall Street Journal wrote about the rise in extremely literal product and brand names, like the clothing store The Garment or musical supergroup boygenius’s new album, “The Record.”
  • Vox looked at the social media influencers who make money by selling (sometimes dubious) online classes.
  • Fast Company profiled Wizards of the Coast, the publishing company behind the tabletop role-playing game Dungeons & Dragons and the recent film Dungeons & Dragons: Honor Among Thieves.
         

Written by Katie Hicks, Minda Smiley, Ryan Barwick, and Kelsey Sutton

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