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Double Shot // Morning Brew // Update
Friday’s news.
March 31, 2023

Double Shot

It’s Friday. Here’s your daily rundown of marketing news, personnel moves, must-reads, and more.


a picture of a globe. each country is covered in newspaper articles. on a purple background

A brief recap of what you might’ve missed.

  • Weber Shandwick New York CCO Angela Mears died unexpectedly while in Buenos Aires for The Andy Awards, according to PR Week. She was 35.
  • Twitter said it will exempt the top 10,000 most-followed companies and organizations from the requirement to pay for a verified checkmark.
  • Hulu has a new interface.
  • France is moving forward with a bill that would require influencers to disclose whether they used filters or edited their appearance in a piece of content, in addition to restricting their ability to promote things like cosmetic surgery and crypto.


football play illustrations on billboards on buildings

Executive moves across the industry.

  • Julia Fitzgerald has joined Build-A-Bear Workshop as its CMO. She was previously CMO of the American Lung Association.
  • Fred Levron, Dentsu’s global CCO, is leaving the agency, per Adweek.
  • Adam Potashnick has left EssenceMediacom to join Brainlabs as North America CEO.


a red billboard that has six exclamation points on it, all different colors

Ads, stunts, quotes, and other notable happenings.

Stat: 50%. That’s how many Americans support a national TikTok ban, according to a Pew Research Center survey. Nearly 30% said they weren’t sure, and 22% do not support a ban.

Quote: “The No. 1 or No. 2 account that we’re going to look to avoid is the owner of the company.”—A media buyer discussing advertising on Twitter with Bloomberg

Read: “Help Me Move? I’ll Pay You in Instagram Likes” (the Wall Street Journal)


two hands shaking

Mergers and acquisitions, company partnerships, and more.

  • The Daily Beast and Forbes “shared an inside look into how they reorganized their revenue teams to make money more efficiently” at a recent Digiday event.
  • Slack, Klarna, and Kayak are among a group of brands piloting ChatGPT plugins that enable the AI “to invoke a company’s services when handling a user’s query,” per Ad Age.
  • Zappos will start selling Sephora’s beauty brands this summer.


a pillar with a few pieces of paper and a green pencil on top of it

Stories and interviews we’re jealous of.

  • The Wall Street Journal wrote about the rise in extremely literal product and brand names, like the clothing store The Garment or musical supergroup boygenius’s new album, “The Record.”
  • Vox looked at the social media influencers who make money by selling (sometimes dubious) online classes.
  • Fast Company profiled Wizards of the Coast, the publishing company behind the tabletop role-playing game Dungeons & Dragons and the recent film Dungeons & Dragons: Honor Among Thieves.

Written by Katie Hicks, Minda Smiley, Ryan Barwick, and Kelsey Sutton

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