About the Event

Your marketing is generating demands—great! But traditional handoffs can muddle up visibility into what it was that actually drew in that conversion—not so great.

Siloed systems mean marketing optimizes for vanity metrics, not revenue outcomes. On the flip side, Outreach explains that AI agents executing on shared GTM context can let marketing see real-time deal movement tied to campaign sources, so you’ll know what worked and why.

When agents log every action back to shared context, marketing can see what’s working in-flight and can adjust strategy, not in retrospect through last-touch attribution. And shared visibility into what’s landing means marketing and sales optimize together in real-time.

Outreach joins Marketing Brew to discuss this process, how to make it happen, and what it could mean for the future of marketing. Tune in.