About the Event

Fragmented data has the power to break the connection between brands and customers. When systems don’t talk, your brand sounds disjointed and you’re likely to lose customers. But when it’s all in sync? There’s magic in the making.

Join Marketing Brew and industry experts to explore how smarter data strategies can transform disparate signals into seamless experiences that spark loyalty, build trust and increase retention. Hear how successful brands move beyond metrics to build relationships rooted in relevance and trust.

Here’s what you can expect to cover:

1. Designing connected omnichannel journeys: Learn how to embrace unified data to create customer experiences that feel connected, not disjointed.
2. Embracing automation: Discover how to use AI and machine learning to personalize your marketing, without making it feel robotic.
3. Implementing zero-party data: Hear how smart brands collect first-party data from demonstrating the value it provides to customers.