About the Event

Between disappearing cookies, stricter privacy laws, rising consumer expectations, and the surge of AI-powered tools, marketers are navigating a more complex attribution landscape. Marketers who are winning are focusing on actionable insights, smarter KPIs, first-party data and experimentation across channels.

Join Marketing Brew and industry experts as they share how they are evolving attribution models, building more with zero- and first-party data sets, and embracing AI to help separate signal from noise. Hear how successful marketers are embracing today’s learnings to shape tomorrow’s growth strategies.

Here’s what you can expect to cover:

1. Understanding the intricacies of real-time measurement: Discover how businesses are successfully separating signals from noise.
2. Attribution in a privacy-first world: Learn what attribution models brands are embracing as they strive to collect, store and use customer data in a compliant way.
3. Moving beyond attention metrics: Understand how consumers are responding to ads across channels, beyond likes, views and impressions.