About the Event

You’ve got a product that works. A sales team that delivers. A message that resonates with customers. But are you optimizing your LinkedIn ads? Today’s winning marketers don’t optimize for impressions or clicks. They optimize through the funnel all the way through to revenue. That means treating LinkedIn ads not just as a lead source, but as a closed-loop feedback engine.

Join Marketing Brew and industry leaders to unpack how automation and AI are reshaping attribution for a privacy-first world, including how the Zapier + LinkedIn integration can help marketers connect signals to the rest of their marketing stack, so measurement is faster, cleaner, and more actionable.

This session will challenge outdated assumptions and show how forward-thinking marketers are using AI to replace guesswork with smarter experimentation, adaptive modeling, and faster decision-making.

Here’s what to expect:

• The ROI of AI-powered marketing: Learn how AI helps expose and reduce hidden signal loss over the next 12 months.
• The cost of broken signals: Discover how automation can help restore speed, scale, and confidence.
• Cross-platform measurement frameworks: Uncover how to make tracking performance from click to opportunity seamless, allowing marketers to drive smarter decisions