About the Event

Privacy changes and signal loss have invalidated many of the attribution models still guiding marketing budgets. Platforms tell competing stories, dashboards offer false confidence, and teams are forced to make decisions with incomplete data.

Join Marketing Brew and industry leaders to unpack how automation and AI are reshaping attribution for a privacy-first world. This session will challenge outdated assumptions and show how forward-thinking marketers are using AI to replace guesswork with smarter experimentation, adaptive modeling, and faster decision-making.

Here’s what to expect:

• The ROI of AI-powered marketing: Learn how AI helps expose and reduce hidden signal loss over the next 12 months.
• The cost of broken signals: Discover how automation can help restore speed, scale, and confidence.
• Cross-platform measurement frameworks: Uncover how AI brings fragmented data together to drive smarter media decisions.