BFCM Consumer Signals for Driving Year-Long Revenue

February 13th, 2024 | 12:00 - 12:40pm ET

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About the Event

Another Black Friday and Cyber Monday (BFCM) is in the books. If you're wondering what key consumer signals were gained from the busiest shopping season and how they can inform an always-on performance marketing strategy, you're in the right place. Join Wunderkind to look at e-commerce data from millions of consumer events across hundreds of brands and explore pivotal behaviors marketers can leverage to drive revenue year-round.

Wunderkind's VP of Data and Analytics, Scott Schaen, and David Freund, AVP of Performance and Product Strategy, bring data visuals and fresh insights to life so you can understand how to adapt a winning strategy for 2024. Topics include:

  • How impactful promotional deadlines were for driving sales
  • When consumers are most likely to opt-in for marketing messaging
  • When to consider activating holiday and seasonal offers
  • Why email and SMS are the most engaging channels for e-commerce
  • How an identity partner boosts your existing efforts
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Speakers

David Freund

AVP Performance and Product Strategy

Wunderkind

Scott Schaen

VP Data and Analytics

Wunderkind

Agenda


12:00 pm ET

Partner Content: Wunderkind

David Freund headshot

David Freund

AVP Performance and Product Strategy at

Wunderkind

Scott Schaen headshot

Scott Schaen

VP Data and Analytics at

Wunderkind


Questions?

Email [email protected]

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