About the Event

In a world of competing messages and shrinking attention spans, effective customer engagement isn’t about being everywhere; it’s about showing up in the right place, at the right time, with the right message. Otherwise, relying too heavily on a single channel can mean missed sales, disengaged customers, and unnecessary unsubscribes.

Join Marketing Brew and industry experts to explore best practices to match communication channels to different customer needs, behaviors, and levels of engagement. Learn how each channel serves a different purpose and how to build a more thoughtful communication strategy for different audience segments on different channels.

Here’s what we’ll cover:

• Balancing the Right Channel Mix: Understand the strengths of email, SMS, push notifications, mobile apps, and digital wallets—and when to use each.

• Avoiding Communication Fatigue: Learn how to deliver the right frequency and level of engagement to each type of customer.

• Increasing your ROI: Determine the most effective mix to increase customer loyalty and sales while decreasing unsubscribes.