About the Event

For years, marketers have treated SEO as their north star for visibility, traffic and discovery. But with AI systems becoming the new gateway to information, there’s a new acronym in town: AEO, or Answer Engine Optimization.

As AI is rapidly shaping what people see, say and trust online, brands must rethink how they show up, how they’re described, and how they’re recommended. Join Marketing Brew and industry leaders for a practical discussion on how to maintain control of your brand narrative and stay visible across every stage of search inside AI-generated environments. Attendees will learn how to approach AI search, structure content for AEO, and use AI to scale workflows.

Here’s what to expect:

• Driving discoverability: Learn how to implement AEO strategies to guarantee your brand appears in both traditional search and in AI-generated summaries.
• Optimizing for AI: Understand how to better structure your content so LLMs consistently include your brand and learn what separates LLM-friendly pages from brands that get ignored.
• Understanding what metrics matter: Learn what metrics matter and how to measure visibility in the new era of search.