Leveraging social psychology, behavioral economics, and decision biases in marketing messages, loyalty, and program design.

Driving business and customer loyalty is more than just a “get this for that” marketing effort. Contrary to what many assume, almost every decision customers make is based on emotions and pre-wired behavioral triggers.

While offering a value exchange in your program and messaging is a great way to reward loyal behavior, how do you actually get people to decide on said behavior?

Good question. Get the answers in this webinar with Paul Hebert, Director of Enterprise Strategy at Marigold. You’ll learn how to:

• Understand the psychology of decision-making so you can build the best marketing campaigns and loyalty programs that inspire action and increase sales
• Use urgency, social proof, the fear of missing out (FOMO) and other psychological triggers to inspire action
• Write copy and messaging that leverages social psychology, behavioral economics, and decision biases to nudge your audience in a specific direction and increase conversions