How to Build Influence and Loyalty with Messaging

Driving business and customer loyalty is more than a “get this for that” marketing effort. Contrary to what many assume, almost every decision customers make is based on emotions and pre-wired behavioral triggers. Offering a value exchange in your program and messaging is a great way to reward loyal behavior. Watch now to:

• Understand the psychology of decision-making for your campaigns and programs that inspire action and increase sales
• Understand urgency, social proof, and other psychological triggers to inspire action
• Understand how to write copy and messaging to nudge your audience in a specific direction and increase conversions