About the Event

Marketers pulling ahead aren’t necessarily those with better creative or bigger budgets. They’re the ones who are designing, deploying and managing AI-driven systems. But making AI useful across the team takes more than a good prompt. It means choosing the right work to tackle, giving AI the information it needs, and knowing when a marketer needs to step in.

Join Marketing Brew and industry experts for a practical framework about building AI into everyday marketing work. We’ll explore how to turn a recurring task into a repeatable process, assess the results, and help more people on your team build these skills.

Here’s what we’ll cover:

• The new hiring model: How marketing leaders are replacing headcount with workflows, and what that means for your org chart.
• Matching the right tool to the right job: How to build a multi-model playbook to make each AI tool count.
• Making the work more effective: How supplying relevant context, setting review steps, and measuring results makes the biggest impact.
• Building marketing engineering skills: What marketers can learn and how leaders can support them.