February 28th | 8am - 12:30pm ET | Studio Gather | 45 Rockefeller Plaza, New York, NY
Presenting Sponsor:
About The Event
With promises of revolutionary transformation and a sci-fi-inspired future, AI has quickly become the shiny new toy everyone wants their hands on – and no industry is immune to its lure. The possibilities seem endless, so where do marketers even start?
Join Marketing Brew for an in-person half-day event to discuss what AI can do for you. Whether you’re a seasoned CMO, a content expert in the weeds writing prompts for ChatGPT, or somewhere in between, sessions are designed to cut through the noise and discover the realistic applications of AI that are right for every kind of marketer. Hear expert accounts from leaders integrating AI with their customer service, brand strategy, and digital advertising, and leave with tips that, for once, we do suggest trying at home.
Featured Speakers
Devika Bulchandani
Global Chief Executive Officer
Ogilvy
Michael Cohen
Global Chief Data & Analytics Officer
Plus Company
Amanda Cole
CMO
Bloomreach
Daisy Jones
Agency Solutions Manager
Meta
Jennifer Kattula
General Manager, Global Marketing
Microsoft Advertising
Nigel Storey
CTO
Zappos
Sarah Stringer
EVP Head of Innovation
Dentsu
Melissa Waters
CMO
Upwork
Brennan Woodruff
Co-Founder and Chief Business Officer
GoCharlie.AI
Ryan Barwick
Senior Reporter
Marketing Brew
Katie Hicks
Reporter
Marketing Brew
Alyssa Meyers
Reporter
Marketing Brew
Josh Sternberg
Executive Editor
Morning Brew
Kelsey Sutton
Deputy Editor
Marketing Brew
Dan Toomey
Comedian, Host of Good Work
Morning Brew
Ticketing
The on-demand sessions are available for purchase! Please email [email protected] for any questions.
Sold Out
Early Bird
$125
Limited Quantity Available
Sold Out
Regular Pricing
$150
Sold Out
Last Call
$199
On-Demand Access
$99
Agenda
8:00 – 9:00 am ET
Registration & Breakfast
Grab your pass, grab a bite, and power up with a brew or two before we dive into a day of connection and conversation.
9:00 - 9:05 am ET
Marketing Brew Opening Remarks
Kelsey Sutton
Deputy Editor at
Marketing Brew
9:05 - 9:25 am ET
Meeting the Moment: A Fireside Chat with Ogilvy's Global CEO
To kick off an exciting morning of expert insights and candid advice, Josh Sternberg, Morning Brew's Executive Editor, sits down for a fireside chat with Ogilvy's Global Chief Executive Officer, Devika Bulchandani. Devika is a world-class marketer who leads with passion, purpose, and an uncompromising focus on creating impact. She has her hands in all aspects of the creative network's business, spanning Advertising, PR, Consulting, and more. She joins us to share what excites her most about the promise of AI and what keeps her up at night.
Devika Bulchandani
Global Chief Executive Officer at
Ogilvy
Josh Sternberg
Executive Editor at
Morning Brew
9:25 - 9:55 am ET
Back to Basics: A Crash Course in AI
AI seems to be everywhere and everyone wants a piece of it. At times, the information can feel endless and finding the right application for your team, company, or even just your unique role, can feel like drinking water out of a firehouse. Where do you begin? During this session, Marketing Brew sits down with Melissa Waters, CMO at Upwork, and Michael Cohen, Global Chief Data & Analytics Officer at Plus Company, for a behind-the-scenes look at how he is getting started with AI, the questions they’re considering, and how you can ensure you aren’t biting off more than you can chew. If you aren’t convinced that AI can be more than a buzzword, this session is for you.
Michael Cohen
Global Chief Data & Analytics Officer at
Plus Company
Melissa Waters
CMO at
Upwork
Ryan Barwick
Senior Reporter at
Marketing Brew