From Awareness to Affinity: Measuring Brand Health in a Low-Engagement Category

About the Event

Challenge: Insurance is a low-interest, infrequent-purchase category, making brand tracking and impact measurement complex.

Kantar’s solution? Plan and measure for growth. Brands must use the right metrics to drive decisions.

Kantar’s webinar will explore:

• How to measure long-term brand equity in insurance
• Understanding brand salience, fluency, and predisposition
• Tools and benchmarks for tracking success

RSVP to learn more.