What’s Next? Navigating the Future Business of Creator Marketing

The creator economy isn’t just a flash in the pan – it’s proven to be a new evolution in consumer engagement and influence. But as with any new evolution in marketing, or any industry, the landscape continues to evolve further. As the creator space matures, it’s no longer about jumping onto the bandwagon so you don’t miss it, it’s about predicting where that wagon is heading and getting there first. During this event, Marketing Brew is focused on peeling back the curtain on the future of creator marketing and equipping marketers with the tools to not only keep up, but lead the pack. Here’s what’s on the horizon:

• Understanding content innovation and platform trends: This theme will examine the latest trends in content formats and platforms to unpack how brands can leverage emerging dynamics to reach new audiences and enhance messaging. We’ll explore emerging creator platforms and community-driven spaces as well as shifts in more traditional platforms like YouTube, TikTok, and Instagram. We will hear case studies from brands who are successfully engaging with their target audiences and their predictions for future shifts. We’ll also discuss more emerging formats in interactive content like gamification and augmented reality and the role this plays in experiential content.
• Localizing impact and audience engagement: The future of creator marketing isn’t about reaching everyone – it’s about reaching the right ones. During this conversation, uncover strategies for leveraging geographic insights to create content that resonates on a more localized level. Learn how brands are partnering with creators to tap into local cultures and communities to zoom in on their influence and drive local engagement for more success.
• Leveraging data-driven insights: This theme will explore how more strategic analytics on consumer data can help brands make informed decisions about their creator partnerships, the platforms they target, and how best to spend their marketing dollars overall. We’ll discuss the tools and techniques for measuring performance and ROI as well as the balance of qualitative and quantitative insights for understanding success.
• Working with creators: Throughout this event, you’ll not only hear from brands and social strategy experts directly, but from those even deeper in the weeds with brand deals and campaigns: the creators themselves. Learn the major shifts in how they’re working with brands, building long-term partnerships, and how to find the most success in your pitches to begin with.