About the Event
Thanks to CTV, today’s TV ad is easier and more accessible than ever. With so many new tools at your fingertips, how do you figure out if (and how much) TV spend is the right investment for your brand? And how do you find out which audiences are tuning in, and where?
Join us as we sit down with John Speranza, CMO of Freshpet, to discuss how they’re approaching their CTV strategy and capitalizing on the latest tools and opportunities. We’ll consider how they weigh TV against other channels, and how their tactics are continuing to evolve. Following that, our sponsor, MNTN, will discuss the importance of enhancing your performance strategy on TV, and what ad strategies brands are using to navigate a radically changed landscape.
Speakers
John Speranza
CMO
Freshpet
Jon Zucker
Senior Product Marketing Manager
MNTN
Kelsey Sutton
Deputy Editor
Marketing Brew
Sonya Gavankar
Creative Studio Contributor
Morning Brew
Agenda
12:00 pm ET
Welcome
Kelsey Sutton
Deputy Editor at
Marketing Brew
12:02 pm ET
Editorial Discussion
John Speranza
CMO at
Freshpet
Kelsey Sutton
Deputy Editor at
Marketing Brew
12:30 pm ET
Sponsor Content Segment Presented by MNTN
Jon Zucker
Senior Product Marketing Manager at
MNTN
Sonya Gavankar
Creative Studio Contributor at
Morning Brew
12:45 pm ET
Closing
Kelsey Sutton
Deputy Editor at
Marketing Brew