Navigating the CTV Landscape

Thanks to CTV, today’s TV ad is easier and more accessible than ever. With so many new tools at your fingertips, how do you figure out if (and how much) TV spend is the right investment for your brand? And how do you find out which audiences are tuning in and where?

We sit down with John Speranza, CMO of Freshpet, to discuss how they’re approaching their CTV strategy and capitalizing on the latest tools and opportunities. We considered how they weigh TV against other channels and how their tactics continue evolving. Following that, our sponsor, MNTN, discusses the importance of enhancing your performance strategy on TV and what ad strategies brands use to navigate a radically changed landscape.