Contributing Sponsor
Contributing Sponsor
Venue Partner
Couldn't join us in person? Check out all the action from the sessions below!
In this half-day event, Marketing Brew, alongside all the right players (influencers, agencies, and brand marketers), presents how you can better navigate the unsteady waters of the creator economy and what the changing tides mean for your marketing strategy. Success with influencer marketing isn’t just good luck and viral videos; it’s about calculating your ROI and tracking the right metrics, leveraging the agency ecosystem and talent, and intentionally reaching new audiences. Whether you still embody your clean girl aesthetic or have moved on to the mob wife era, there’s more to a successful strategy than just being on trend.
Marketing Brew speaks with brands you know and love—and their influencer partners—for a behind-the-scenes look at how they make decisions around balancing brand authenticity with influencer partners, whether or not to opt for a scripted read vs. running with influencer vision, and deciding what’s best for their needs.
Ponte Firm’s Founder and CEO, Shana Davis-Ross, and Kit Keenan, one of Ponte’s very own creators, spill the tea on how agencies identify the next big thing, negotiate those must-have brand deals, and keep talent and brands aligned. Get the inside scoop on the contractual nitty-gritty and the ultimate POV on best practices for communication and collaboration.
Marketing Brew sits down with a panel of experts on the topic: creators and their agencies. Learn how you can better position yourself for future partnerships and what you might be missing in your previous pitches.
Experts from the agency and brand side of the business dive into the details of measuring your ROI. Learn about impressions, clickthrough rates, custom codes, and other ways companies are measuring brand awareness or sentiment through influencer campaigns. We unpack how the effectiveness of campaigns has changed over time, if at all, to better understand the shifting dynamics of the influencer space.
Experts from the agency and brand side of the business dive into the details of measuring your ROI. Learn about impressions, clickthrough rates, custom codes, and other ways companies are measuring brand awareness or sentiment through influencer campaigns. We also unpack how the effectiveness of campaigns has changed over time, if at all, to better understand the shifting dynamics of the influencer space.
Marketing Brew sits down with industry experts who are leveraging technological advancements in their influencer marketing routines to better understand how new tech is enabling stronger strategies. Gain valuable insights into navigating the dynamic creator economy with both agility and intelligence, leveling up the creative talent on your teams by investing in the technology to back them up.
Creator
Whalar Talent
VP of Fitness Programming and Head Instructor of Peloton
Founder of Swagger Society
VP, Creative Strategy
Whalar
Founder and CEO
Ponte Firm
Senior Manager of Strategy
Billion Dollar Boy
EVP, Marketing and Communications
Suzy
Senior Influencer Manager
KEEN
Creator
Digital Brand Architects
Co-Founder
Shine Talent Group
Founder and CEO
Obviously
Creator
Ponte Firm
VP of Talent
Digital Brand Architects
Global Influencer Marketing Manager
Duolingo
Co-Founder
Jolie
Founder and CEO
Andie
Co-Founder
Shine Talent Group
Social Video Producer
Morning Brew
Chief of Staff
Morning Brew
Senior Reporter
Marketing Brew
Chairman
Morning Brew
Reporter
Marketing Brew
Editor
Marketing Brew
Comedian, Host of Good Work
Morning Brew
Email us at events@morningbrew.com
