June 25th | 8am - 12:30pm ET

Studio Gather | 45 Rockefeller Plaza, New York, NY

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Contributing Sponsors:

Greenberg GluskerSuzy logo

Venue Partner:

studio

About The Event

Brands are investing in the cultivation of creator networks and communities that connect with new audiences. But the secret to inspiring action among both influencers and the influenced can be tough to pinpoint, especially when the guardrails seem to shift constantly. How can marketers craft long-term influencer marketing strategies that account for inevitable short-term changes?

In this half-day event, join Marketing Brew – alongside all of the right players: the influencers, the agencies, and the brand marketers – to understand how you can better navigate the unsteady waters of the creator economy and what the changing tides mean for your marketing strategy. Success with influencer marketing isn’t just good luck and viral videos, it’s about calculating your ROI and tracking the right metrics, leveraging the agency ecosystem and talent, and intentionally reaching new audiences. Whether you’re still embodying your clean girl aesthetic or have moved on to the mob wife era, there’s more to a successful strategy than just being on trend.

Meet the Experts

Andie logo
Billion, dollar, boy
duolingo logo
jolie final logo
Keen
Obviously logo
ponte firm
shine talent group
swagger society
whaler

Featured Speakers

Niamh Adkins

Creator

Whalar Talent

Robin Arzón

VP of Fitness Programming and Head Instructor of Peloton

Founder of Swagger Society

Lizzy Bilasano

VP, Creative Strategy

Whalar

Shana Davis-Ross

Founder and CEO

Ponte Firm

Christopher Douglas

Senior Manager of Strategy

Billion Dollar Boy

Melissa Dunn

EVP, Marketing and Communications

Suzy

Josie Garcia

Senior Influencer Manager

KEEN

Vidya Gopalan

Creator

Digital Brand Architects

Jess Hunichen

Co-Founder

Shine Talent Group

Mae Karwowski

Founder and CEO

Obviously

Kit Clementine Keenan

Creator

Ponte Firm

Ariana Pappas

VP of Talent

Digital Brand Architects

Hitakshi Shah

Global Influencer Marketing Manager

Duolingo

Arjan Singh

Co-Founder

Jolie

Melanie Travis

Founder and CEO

Andie

Emily Ward

Co-Founder

Shine Talent Group

Macy Gilliam

Social Video Producer

Morning Brew

Kyle Hagge

Chief of Staff

Morning Brew

Katie Hicks

Senior Reporter

Marketing Brew

Alex Lieberman

Chairman

Morning Brew

Alyssa Meyers

Reporter

Marketing Brew

Kelsey Sutton

Editor

Marketing Brew

Dan Toomey

Comedian, Host of Good Work

Morning Brew

Ticketing

Tickets are non-refundable. Please email [email protected] for any questions.

Sold Out

Early Bird

$125

Limited Quantity Available

Register now

Sold Out

Regular Pricing

$150

Sold Out

Last Call

$199

On-demand Pass

$99

Agenda

8:00 – 9:00 am ET

Registration & Breakfast

Grab your pass, grab a bite, and power up with a brew or two before we dive into a day of connection and conversation.


9:00 - 9:05 am ET

Marketing Brew Opening Remarks

Kelsey Sutton

Kelsey Sutton

Editor at

Marketing Brew


9:05 - 9:35 am ET

Maintaining Brand vs. Influencer Authenticity

What makes influencer marketing so different from something like a celebrity endorsement? Two key ingredients: niche audiences and authenticity. In this new digital landscape, influencers have become brands in their own right, creating recognizable personalities tailored to their specific audience or community. These personal brands are built on trust, and that’s not by mistake. Digital audiences are holding their favorite influencers accountable, and in doing so it's critical that influencers maintain relatability with their audience and authenticity in their brand voice to ensure their messages continue to resonate, whether those are organic or paid partnerships.

How, then, do you balance your own brand’s authenticity with influencer partners? Some brands opt for a fully scripted read, while others work as creative partners and let the influencer’s vision drive the message. How do you decide what’s best for your needs? Join Marketing Brew alongside brands you know and love — and their influencer partners — for a behind the scenes look at how these decisions are made.

Niamh Adkins headshot

Niamh Adkins

Creator at

Whalar Talent

Lizzy Bilasano headshot

Lizzy Bilasano

VP, Creative Strategy at

Whalar

Arjan Singh headshot

Arjan Singh

Co-Founder at

Jolie

Melanie Travis headshot

Melanie Travis

Founder and CEO at

Andie


9:35 - 10:00 am ET

Behind the Scenes with a Talent Management Agency

The beauty filter is off and we’re channeling our most authentic selves for a behind-the-scenes look into how talent management agencies work their magic with your favorite creators and influencers. During this panel conversation, Marketing Brew sits down with Ponte Firm’s Founder and CEO, Shana Davis-Ross, and Kit Keenan, one of Ponte’s very own creators, to spill the tea on how agencies identify the next big thing, negotiate those must-have brand deals, and keep talent and brands aligned. Think of this as “a day in the life” of influencer management where you’ll get the inside scoop on the contractual nitty-gritty and the ultimate POV on best practices for communication and collaboration that every social marketer needs to know.

Kit Clementine Keenan headshot

Kit Clementine Keenan

Creator at

Ponte Firm

Shana Davis-Ross headshot

Shana Davis-Ross

Founder and CEO at

Ponte Firm

Alyssa Meyers

Alyssa Meyers

Reporter at

Marketing Brew


Questions?

Email us at [email protected]

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