About the Event

There’s no such thing as primetime anymore. In an always-on world, attention moves fluidly across screens, formats and moments. TV is no longer a single, high-impact moment. It’s an always-on presence streaming in the living room or playing on mobile, while simultaneously driving discovery that turns into a search, a store visit, or an add-to-cart moment.

Join Marketing Brew and industry experts to discuss how to move from siloed screen strategies to an integrated approach that captures attention wherever it happens and turns it into measurable growth. Attendees will walk away with cross-screen strategies that strengthen brand equity while driving sustained market share.

Here’s what you can expect to cover:

1. Measuring what actually drives sales: Understand incrementality beyond last-click attribution.
2. Integrating social and Connected TV: Discover how CTV builds reach and brand memory while leveraging social can deepen engagement.
3. The role of search: Learn how to align brand and search strategy to maximize efficiency.