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Tactical MarTech: The Future of AI, Attribution, and Privacy

How AI & Identity Resolution Can Supercharge BFCM Revenue In 2024

The Sports Marketing Playbook: Mastering Fan Engagement and Experiences

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Experiential marketing has gotten a whole lot more metaversal.

Brands targeting Gen Alpha are heading to Roblox 

On the other hand, there’s less concern over the depreciation of cookies than in previous years.

Social media ads and AI are top of mind for marketers this year: report

The energy-drink brand announced multiyear deals with the Boston Celtics, New York Knicks, and Miami Heat. 

Why C4 is teaming up with basketball

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