Start your day with breakfast, connect with fellow attendees, and get ready for a day of insights and inspiration.

Marketers are racing to plug AI into their workflows, but saving time won’t save your brand. AI isn’t just optimizing workflows; it’s redefining how customers discover, decide, and connect. With AI browsers reshaping the customer journey and businesses underinvesting in meaningful innovation, the real opportunity is emotional connection. This session cuts through the hype to show how AI can finally deliver the human internet consumers have been craving for decades. Learn how to protect your brand’s relationship in an AI-mediated world, and the experiments that will set you up to win as entire industries undergo reinvention.

We’re putting the finishing touches on this session, check back soon for full details.

For marketers, AI is reshaping what it means to market, sell, and storytell. The question isn’t if AI will change your job but how you’ll need to change with it. In this fast-paced session, learn how to identify where AI amplifies (or undermines) unique experience and skillsets and discover a tool that maps values and outcomes for your organization to ensure teams are empowered, marketing careers are future-proofed, and brand is protected.

From identifying emerging trends before they hit the mainstream to understanding how audiences truly feel, AI enables marketers to move from reactive reporting to proactive decision-making. Learn how to embrace social listening to guide strategy, protect brand equity, and stay ahead of consumer expectations. This session focuses on how brands use AI to interpret unstructured human conversation, before performance data and metrics come into play.

With the rise in popularity of AI tools, marketers can more easily and efficiently turn large datasets into consumer insights. Learn best practices for optimizing spend based on real-time campaign performance, how to determine which metrics matter for your brand, how to drive conversations with teams about implementation across platforms and how to use AI to find the white spaces in your audience targeting.

As AI reshapes how people discover information, visibility now depends on more than just keywords. This session unpacks how forward-thinking marketers combine SEO with AI prompts to uncover white-space opportunities and stay ahead of the competition.

AI doesn’t have to steal the spotlight to transform your creative process. In this session, IW Group’s Telly Wong reveals how to weave AI into your campaigns in ways that feel natural. From video translation to turning still images into dynamic video, learn how to infuse AI into your storytelling in ways that feel effortless, emotional and human.

Juggling a multitude of tools and platforms can make anyone’s head spin, yet integrating them in a way where they can talk to each other can save marketers time and money. Experts share how they evaluate which tools stay and which should go, as well as the success they have seen with integrating AI across the stack.

In this high-impact closing session, Leslie Cafferty unpacks the innovations reshaping how her teams collaborate with speed and scale, systematize institutional knowledge, bring rigorous data analysis to communications strategy, and lead with human-centered storytelling to stay ahead in the age of AI.