Marketing has long been considered a balancing act of art and science. With the rise of AI, marketers can more efficiently experiment with content generation, while more effectively tailoring creative experiences to their consumers. By processing massive amounts of data, AI tools can help marketers embrace real-time insights and predictive analytics for testing and optimization. Join Marketing Brew and industry experts to learn how to keep up with the constant evolution of AI. You won’t want to be left behind.

Here’s what we’ll cover:

Experimenting with Creative Iteration

Marketers have more options than ever to support creative ideation and experimentation, but not every tool works for every brand. Hear from industry visionaries on how to navigate the landscape and assess specific tools for fit and functionality.

Embracing Data-Driven Insights

With the rise in popularity of AI tools, marketers can more easily and efficiently turn large datasets into consumer insights. Learn best practices for optimizing spend based on real-time campaign performance, how to determine which metrics matter for your brand and how to drive conversations with teams about implementation across platforms.

Tech Stack IntegrationJuggling a multitude of tools and platforms can make anyone’s head spin, yet integrating them in a way where they can talk to each other can save marketers time and money. Experts share how they evaluate which tools stay and which should go, as well as the success they have seen with integrating AI across the stack.

Ethical and Legal Considerations in Using AI

Hear how marketing leaders are navigating issues around data privacy, transparency, bias and copyright infringement to ensure responsible AI use. They will also address how they are handling brand safety and suitability concerns.

From SEO to GEO

AI is transforming everything from search visibility and generative engine optimization to real-time shopping assistants and agentic commerce. Smart marketers will shed light on how they are positioning their brands for the next wave of digital visibility.