Brands that move at the speed of culture are those that break through. Yet they know when to spark the meme, seal the partnership, or strategically say nothing at all. Join CAVA’s Chief Experience Officer for a behind-the-scenes look at how the team reads the room, places smart bets on trends, and sets up a team engineered for agility.

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Brand marketers are stuck in a cycle of rebuilding their social playbooks every time an algorithm shifts or a new platform comes to market. Learn how marketers in a variety of industries build a strategy grounded in durable principles that still work when the next shift hits.

With new platforms constantly coming to market, it’s critical for brands to be nimble, while understanding which channels to double down on, when to experiment and when to hold off on what could be a passing fad. Industry experts share insights into the signals that prove new formats are working (or aren’t) as well as how to future-proof brands against algorithmic chaos.

As AI ‘slop’ floods feeds, consumer resistance is growing. The brands that are winning are leaning on human creativity to tell distinctive stories. In this presentation, learn how creators are using AI to amplify rather than shortcut their creativity. Walk away with a clear framework for investing in creator-led AI strategies that elevate quality while protecting trust.

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Creator marketing has gone mainstream, but most brands are still flying blind on whether it's actually working. This session unpacks the findings from Make Creator Marketing Count, a new report from Morning Brew Inc. and Tracksuit. We'll explore why 42% of marketers cite measurement as their biggest creator challenge, what the brands getting it right are doing differently, and how connecting creator activity to brand metrics turns a hard-to-justify budget line into a compounding growth engine.

Creator budgets may be growing, but so too is the pressure to prove ROI. Understanding why and how to partner with creators is critical. If done correctly, brands can see tremendous positive results to the bottom line. In this session, learn how brands are tying creators to conversions, using predictive analytics to guide smarter investments, and building partnership strategies that are measurable, repeatable, and built to scale.

In this session, Olaplex will break down the mechanics behind the momentum of its first-ever TikTok Shop LIVE. From early testing and “cart training” to the tactics that turned casual viewers into repeat buyers, this is a tactical look at how social content becomes serious revenue. Then, in conversation with VaynerMedia, we’ll explore what these learnings mean for categories far beyond beauty and how brands should rethink live shopping as a performance channel, not just a brand play.

The most effective marketers driving impact from their creator strategy understand how algorithms and consumer sentiment move together, yet acknowledge that none of this is relevant without cultural context. Here from MCoBeauty’s CMO about how social performance converts to retail velocity and IRL community building.