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November 15, 2022 | 9:00am–5:45pm ET

Check out The Brief 2023!

The Brief 2023

Introducing The Brief: A Summit Presented by Marketing Brew

We've partnered with some of the world's most recognized brands and influential marketers to bring you a premiere one-day marketing event in the 💙 of New York City.

You'll hear from a powerhouse panel of speakers that will spotlight innovations, highlight strategies, and provide solutions to the modern marketer's biggest challenges. Sounds good, right? Here's a peek of what you'll take away:

  • How storytelling and creativity have evolved
  • How to keep pace with fast-moving trends and customer expectations
  • The keys to engagement across the customer journey
  • Why brand values are SO important
  • The pivotal role innovation plays in maximizing ROI

TICKETING

Tickets are non-refundable. Please email [email protected] for any questions.

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Early Bird

$499

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Advanced Pricing

$549

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Regular Pricing

$599

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Last Call

$699

The event is currently happening in NYC. Check out the live stream option above.

Featured Speakers

More to come...

Miki Agrawal

Founder & Author

Tushy, Thinx, and Wild | Do Cool Shit & Disrupt-Her

Andrew Bennett

Chief Marketing Officer

Smartsheet

Craig Brommers

Chief Marketing Officer

American Eagle

Liz Chestang

Fitness Instructor

Obé

Chris Contreras

SVP of Customer Success

MNTN

Jerri DeVard

Founder

BECA

Todd Fellerman

Chief Commercial Officer

Attest

Jasmin Foster

Founder & CEO

Be Rooted

Chanel Gant

Senior Brand Manager

M&M’S

Walter Geer

Chief Experience Design Officer

VMLY&R Health

Amanda Goetz

Co-founder & Co-CEO

House of Wise

Jennifer Healan

VP, US Marketing, Brand Content and Engagement

McDonald's

Kristin Harrer

Global Chief Marketing Officer

Vans

Jessica B. Lee

Chair, Privacy, Security & Data Innovations

Loeb & Loeb LLC

Vivienne Long

Senior Vice President, Chief Marketing Officer

REI

Brandon Pracht

Managing Director

Wieden + Kennedy

Eddie Revis

Chief Marketing Officer

Magnolia Bakery

Derick Rhodes

Vice President of Marketing

Vimeo

Mo Said

Founder and Creative Director

Mojo Supermarket

Alex Scolari

Fitness Instructor

Obé

Lisa Smith

Executive Creative Director

Jones Knowles Ritchie

Melissa Wildermuth

Global Creative Director

General Mills

Steven Tristan Young

CMO

Poshmark

Phoebe Bain

Reporter

Marketing Brew

Ryan Barwick

Reporter

Marketing Brew

Jacob Donnelly

Publisher

Morning Brew

Katie Hicks

Reporter

Marketing Brew

Elyssa Margolis

VP, Head of Creative Studio

Morning Brew

Alyssa Meyers

Reporter

Marketing Brew

Minda Smiley

Editor

Marketing Brew

Kelsey Sutton

Senior Reporter

Marketing Brew

Day at a Glance

The Brief is here to tackle the biggest hurdles modern marketers face - from authenticity in branding and leveraging organic traction to utilizing the latest ad tech and challenging the status quo. Industry leaders from Vans, McDonald's, Thinx, and many more will share their knowledge about these topics giving you actionable insights to take home.

The day will also include break-out rooms between these presentations, where you'll get to interact directly with presenters in a panel-style discussion.

There will also be plenty of opportunities to connect with fellow marketing professionals before and during the event.

Look over the schedule below for a detailed list of the day's events, and we'll see you in November for The Brief!

Register now!

Agenda

9:00 - 10:00am

Registration and Breakfast

Grab your pass and grab a bite!


10:00 - 10:05am

Morning Brew Remarks

A few words from Morning Brew.

Minda Smiley

Editor at

Marketing Brew


10:05 - 10:35am

McMarketing with McDonald’s and W+K NY

🎵 Badabababaaaaah McDonald’s marketing is crushing it. From brand partnerships with the likes of Travis Scott to ongoing social campaigns that break through the noise, what is the secret sauce over in the McD marketing department? A major ingredient seems to be happy meals a prideful partnership with Wieden+Kennedy New York.

McDonald’s Vice President of US Marketing and Brand Content and Engagement, Jennifer Healan, and Wieden+Kennedy NY’s Managing Director, Brandon Pracht, take to the stage to talk about inspiring cultural shifts and challenging one another to show up unexpectedly.

Jennifer Healan

VP, US Marketing, Brand Content and Engagement at

McDonald's

Brandon Pracht

Managing Director at

Wieden + Kennedy

Alyssa Meyers

Reporter at

Marketing Brew


10:35 – 10:50am

Not Your Dad’s TV Ad: An Inside Look at the CTV Ad Revolution *Segment presented by MNTN

We know, we know. You’re in advertising. You’ve heard all about Connected TV, how it transformed television into a performance marketing channel, and how brands love to say they’re reimagining what the standard TV ad. But what does that even look like? Is it really changing the face of TV for advertisers? How is it opening previously unimaginable opportunities? And—most importantly—how can you leverage other brands’ success stories for your own campaigns?

Join Chris Contreras, SVP of Customer Success & Revenue Operations at MNTN, as he pulls back the curtain on successful CTV campaigns from leading brands—including a few names that are sure to surprise. Chris will show off inspirational, innovative, and profitable campaigns that are only possible through CTV—and give insider strategies for how you can apply these learnings to your own ads.

Chris Contreras

SVP of Customer Success at

MNTN

Jacob Donnelly

Publisher at

Morning Brew


Ask Your Boss

We would love for everyone interested in the summit to have the opportunity to attend. To make your life easier, we created some email templates to send to your boss to convince them to cover your the cost of tickets as a work expense or educational credit:

Use our email template(s) below

Presenting Sponsor

Vimeo

Supporting Sponsors

mntn logo
smartsheet logo

Contributing Sponsors

Attest Logo

Questions?

Email us at [email protected]

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