Introducing The Brief: A Summit Presented by Marketing Brew
We've partnered with some of the world's most recognized brands and influential marketers to bring you a premiere one-day marketing event in the 💙 of New York City.
You'll hear from a powerhouse panel of speakers that will spotlight innovations, highlight strategies, and provide solutions to the modern marketer's biggest challenges. Sounds good, right? Here's a peek at what you'll take away:
- How storytelling and creativity have evolved
- How to keep pace with fast-moving trends and customer expectations
- The keys to engagement across the customer journey
- Why brand values are SO important
- The pivotal role innovation plays in maximizing ROI
TICKETING
Tickets are non-refundable. Please email [email protected] for any questions.
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Early Bird
$499
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Advanced Pricing
$549
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Regular Pricing
$599
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Last Call
$699
The event is currently happening in NYC. Check out the live stream option above.
Featured Speakers
More to come...
Miki Agrawal
Founder & Author
Tushy, Thinx, and Wild | Do Cool Shit & Disrupt-Her
Andrew Bennett
Chief Marketing Officer
Smartsheet
Craig Brommers
Chief Marketing Officer
American Eagle
Liz Chestang
Fitness Instructor
Obé (stretch break)
Chris Contreras
SVP of Customer Success
MNTN
Jerri DeVard
Founder
BECA
Todd Fellerman
Chief Commercial Officer
Attest
Jasmin Foster
Founder & CEO
Be Rooted
Chanel Gant
Senior Brand Manager
M&M’S
Walter Geer
Chief Experience Design Officer
VMLY&R Health
Amanda Goetz
Co-founder & Co-CEO
House of Wise
Jennifer Healan
VP, US Marketing, Brand Content and Engagement
McDonald's
Kristin Harrer
Global Chief Marketing Officer
Vans
Jessica B. Lee
Chair, Privacy, Security & Data Innovations
Loeb & Loeb LLC
Vivienne Long
Senior Vice President, Chief Marketing Officer
REI
Brandon Pracht
Managing Director
Wieden + Kennedy
Eddie Revis
Chief Marketing Officer
Magnolia Bakery
Derick Rhodes
Vice President of Marketing
Vimeo
Mo Said
Founder and Creative Director
Mojo Supermarket
Alex Scolari
Fitness Instructor
Obé (stretch break)
Lisa Smith
Executive Creative Director
Jones Knowles Ritchie
Melissa Wildermuth
Global Creative Director
General Mills
Steven Tristan Young
CMO
Poshmark
Phoebe Bain
Reporter
Marketing Brew
Ryan Barwick
Reporter
Marketing Brew
Jacob Donnelly
Publisher
Morning Brew
Katie Hicks
Reporter
Marketing Brew
Elyssa Margolis
VP, Head of Creative Studio
Morning Brew
Alyssa Meyers
Reporter
Marketing Brew
Minda Smiley
Editor
Marketing Brew
Kelsey Sutton
Senior Reporter
Marketing Brew
Day at a Glance
The Brief is here to tackle the biggest hurdles modern marketers face - from authenticity in branding and leveraging organic traction to utilizing the latest ad tech and challenging the status quo. Industry leaders from Vans, McDonald's, Thinx, and many more will share their knowledge about these topics giving you actionable insights to take home.
The day will also include break-out rooms between these presentations, where you'll get to interact directly with presenters in a panel-style discussion.
There will also be plenty of opportunities to connect with fellow marketing professionals before and during the event.
Look over the schedule below for a detailed list of the day's events, and we'll see you in November for The Brief!
Watch on-demandAgenda
9:00 - 10:00am
Registration and Breakfast
Grab your pass and grab a bite!
10:00 - 10:05am
Morning Brew Remarks
A few words from Morning Brew.
Minda Smiley
Editor at
Marketing Brew
10:05 - 10:35am
McMarketing with McDonald’s and W+K NY
🎵 Badabababaaaaah McDonald’s marketing is crushing it. From brand partnerships with the likes of Travis Scott to ongoing social campaigns that break through the noise, what is the secret sauce over in the McD marketing department? A major ingredient seems to be happy meals a prideful partnership with Wieden+Kennedy New York.
McDonald’s Vice President of US Marketing and Brand Content and Engagement, Jennifer Healan, and Wieden+Kennedy NY’s Managing Director, Brandon Pracht, take to the stage to talk about inspiring cultural shifts and challenging one another to show up unexpectedly.
Jennifer Healan
VP, US Marketing, Brand Content and Engagement at
McDonald's
Brandon Pracht
Managing Director at
Wieden + Kennedy
Alyssa Meyers
Reporter at
Marketing Brew
10:35 – 10:50am
Not Your Dad’s TV Ad: An Inside Look at the CTV Ad Revolution *Segment presented by MNTN
We know, we know. You’re in advertising. You’ve heard all about Connected TV, how it transformed television into a performance marketing channel, and how brands love to say they’re reimagining what the standard TV ad. But what does that even look like? Is it really changing the face of TV for advertisers? How is it opening previously unimaginable opportunities? And—most importantly—how can you leverage other brands’ success stories for your own campaigns?
Join Chris Contreras, SVP of Customer Success & Revenue Operations at MNTN, as he pulls back the curtain on successful CTV campaigns from leading brands—including a few names that are sure to surprise. Chris will show off inspirational, innovative, and profitable campaigns that are only possible through CTV—and give insider strategies for how you can apply these learnings to your own ads.
Chris Contreras
SVP of Customer Success at
MNTN
Jacob Donnelly
Publisher at
Morning Brew
Ask Your Boss
We would love for everyone interested in the summit to have the opportunity to attend. To make your life easier, we created some email templates to send to your boss to convince them to cover your the cost of tickets as a work expense or educational credit:
