About The Brief
Join Marketing Brew and some of the world’s most recognized brands as we gather for a day of networking, collaboration, workshops, and exploration with NYC’s marketing event of the year, The Brief.
We’re bringing together industry experts from General Motors, Duolingo, OKCupid, and more of your favorite organizations to highlight upcoming trends, spotlight innovative strategies, and explore solutions to marketers' latest challenges. Through dedicated workshops and interactive presentations, you’ll step away with tactical learnings and tangible takeaways. You’ll also learn more about:
- How to enhance your performance marketing strategy
- Ways to improve your social media presence
- The evolving role of the modern marketer and how to forge your own path
- The keys to maintaining and engaging your consumer community
- How to scale your team for the next level of growth
Speakers
Zipporah Allen
Chief Business Officer
Strava
Lo Bosworth
Founder
Love Wellness
Bobbi Brown
Founder and Chief Creative Officer
Jones Road Beauty
Tracy Bussan
SVP of Brands in Culture, Marketing
Diageo
Liz Chestang
Fitness Instructor
Obé (stretch break)
Solange Claudio
President
Formerly Known As
Abby Noel Davison
US Digital Communication Specialist
Tony's Chocolonely
Maria Dempsey
CEO
Love Wellness
Mark Douglas
President and CEO
MNTN
Carly Foy
Director of Sales, North America
StackAdapt
Aaron Frank
SVP Strategy, Insights & Research
BENlabs
Greg Hahn
Co-Founder & CCO
Mischief at No Fixed Address
Brad Hiranaga
Chief Brand Officer
Cotopaxi
Ajay Kapoor
Global Director of Performance Driven Marketing
General Motors
Michael Kaye
Director of Brand Marketing & Communications
Archer & OkCupid
Hannah Kelly
CMO
Resy
Iris Meijer
CMO
Verizon Business
Sara Moll
Founder and CEO
Vin Social
Manu Orssaud
Head of Global Marketing
Duolingo
Fiona Perrin
Co-Founder and CEO
Rendez-Vous Champagne
Guy B. Persaud
President
P&G Ventures
Katie Potochney
Executive Creative Director
Intuit Mailchimp and Head of Wink
Cody Plofker
Chief Marketing Officer
Jones Road Beauty
Alex Scolari
Fitness Instructor
Obé (stretch break)
Aidaly Sosa
Head of Marketing, USA
Tony’s Chocolonely
Everette Taylor
CEO
Kickstarter
Angelique Temple
CMO
WeTransfer
Angela Vargo
VP of Marketing, Communications & Product Experience
Breeze Airways
Ryan Barwick
Senior Reporter
Marketing Brew
Jacob Donnelly
Publisher
Morning Brew
Kyle Hagge
Director of Community
Morning Brew
Katie Hicks
Reporter
Marketing Brew
Elyssa Margolis
VP, Head of Creative Studio
Morning Brew
Alyssa Meyers
Reporter
Marketing Brew
Jasmine Sheena
Reporter
Marketing Brew
Minda Smiley
Editor
Marketing Brew
Josh Sternberg
Executive Editor, B2B
Morning Brew
Kelsey Sutton
Deputy Editor
Marketing Brew
Kristine Wyatt
Director of Growth
Morning Brew
Agenda
8:00 – 9:00 am ET
Registration & Breakfast
Grab your pass, grab a bite, and power up with a brew or two before we dive into a day of connection and conversation.
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9:00 - 9:05 am ET
Morning Brew Opening Remarks
Minda Smiley
Editor at
Marketing Brew
9:05 - 9:25 am ET
The Lo Down: Building a Healthy Brand with Love Wellness
Session at-a-glance:
- Addressing stigmas through brand-building and marketing efforts.
- Leveraging TikTok and social status to promote brand, product, and well-being.
- The collaborative relationship between founder and CEO.
People tend to be a little shy when it comes to talking about common health problems such as yeast infections, UTIs and digestion issues — making it all the more important to address. But how do you break through to the often-invisible and taboo, and create trust with an audience around intimate aspects of health and wellness? Lo Bosworth, former star of Laguna Beach, knows a thing or two about that. After experiencing various physical ailments that seemed to lack natural solutions, Lo founded Love Wellness in 2019. Since then Lo has worked to reach, educate, and empower individuals on the importance of gut, brain, and vagina care. Join Lo and CEO Maria Dempsey to discuss how Love Wellness has expanded its audience and mission, and how they’ve built a close, collaborative relationship as founder and CEO.
Lo Bosworth
Founder at
Love Wellness
Maria Dempsey
CEO at
Love Wellness
Minda Smiley
Editor at
Marketing Brew
9:25 - 9:45 am ET
Tapping Tech for Your Performance Marketing
Session at-a-glance:
- How to assemble a high-performing martech toolkit and team
- Strategies for leveraging identity-based solutions while remaining compliant.
- How to determine KPIs and metrics that are right for your team.
Marketing is meant to perform, right? While there are many different elements at play, performance marketing is certainly having its time in the spotlight. With growing concerns and priorities around privacy, personalization, enhanced experiences, and data, (it’s always about the data), marketers—especially performance marketers—have a whole lot on their plates.
Join Ajay Kapoor, who leads performance-driven marketing at General Motors, as we discuss tapping today’s top martech to optimize your performance marketing, and what leveling up could look like for your business.
Ajay Kapoor
Global Director of Performance Driven Marketing at
General Motors
Ryan Barwick
Senior Reporter at
Marketing Brew
Ask Your Boss
Need some help asking your boss if you can attend The Brief? We've got your back. Check out our email templates below that you can make your own and use to get the yes you're looking for, and we'll see you in May.
