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About The Brief
Join Marketing Brew and some of the world’s most recognized brands as we gather for a day of networking, collaboration, workshops, and exploration with NYC’s marketing event of the year, The Brief.
We’re bringing together industry experts from General Motors, Duolingo, OKCupid, and more of your favorite organizations to highlight upcoming trends, spotlight innovative strategies, and explore solutions to marketers' latest challenges. Through dedicated workshops and interactive presentations, you’ll step away with tactical learnings and tangible takeaways. You’ll also learn more about:
- How to enhance your performance marketing strategy
- Ways to improve your social media presence
- The evolving role of the modern marketer and how to forge your own path
- The keys to maintaining and engaging your consumer community
- How to scale your team for the next level of growth
Chief Business Officer
Founder and Chief Creative Officer
Jones Road Beauty
SVP of Brands in Culture, Marketing
Obé (stretch break)
Formerly Known As
Abby Noel Davison
US Digital Communication Specialist
President and CEO
Director of Sales, North America
SVP Strategy, Insights & Research
Co-Founder & CCO
Mischief at No Fixed Address
Chief Brand Officer
Global Director of Performance Driven Marketing
Director of Brand & Communications
Founder and CEO
Head of Global Marketing
Co-Founder and CEO
Guy B. Persaud
Executive Creative Director
Intuit Mailchimp and Head of Wink
Chief Marketing Officer
Jones Road Beauty
Obé (stretch break)
Head of Marketing, USA
VP of Marketing, Communications & Product Experience
Director of Community
VP, Head of Creative Studio
Executive Editor, B2B
Director of Growth
8:00 – 9:00 am ET
Registration & Breakfast
Grab your pass, grab a bite, and power up with a brew or two before we dive into a day of connection and conversation.
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9:00 - 9:05 am ET
Morning Brew Opening Remarks
9:05 - 9:25 am ET
The Lo Down: Building a Healthy Brand with Love Wellness
- Addressing stigmas through brand-building and marketing efforts.
- Leveraging TikTok and social status to promote brand, product, and well-being.
- The collaborative relationship between founder and CEO.
People tend to be a little shy when it comes to talking about common health problems such as yeast infections, UTIs and digestion issues — making it all the more important to address. But how do you break through to the often-invisible and taboo, and create trust with an audience around intimate aspects of health and wellness? Lo Bosworth, former star of Laguna Beach, knows a thing or two about that. After experiencing various physical ailments that seemed to lack natural solutions, Lo founded Love Wellness in 2019. Since then Lo has worked to reach, educate, and empower individuals on the importance of gut, brain, and vagina care. Join Lo and CEO Maria Dempsey to discuss how Love Wellness has expanded its audience and mission, and how they’ve built a close, collaborative relationship as founder and CEO.
9:25 - 9:45 am ET
Tapping Tech for Your Performance Marketing
- How to assemble a high-performing martech toolkit and team
- Strategies for leveraging identity-based solutions while remaining compliant.
- How to determine KPIs and metrics that are right for your team.
Marketing is meant to perform, right? While there are many different elements at play, performance marketing is certainly having its time in the spotlight. With growing concerns and priorities around privacy, personalization, enhanced experiences, and data, (it’s always about the data), marketers—especially performance marketers—have a whole lot on their plates.
Join Ajay Kapoor, who leads performance-driven marketing at General Motors, as we discuss tapping today’s top martech to optimize your performance marketing, and what leveling up could look like for your business.
Global Director of Performance Driven Marketing at
Ask Your Boss
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