About the Event

In an era where attention is the ultimate prize, fandom has become the future of marketing. The brands breaking through now aren’t just selling products; they’re focussed on building fanbases.

Borrowing a page from the world of sports, today’s most successful marketers are reimagining audience engagement through the lens of fandom – turning passive customers into passionate brand advocates who show up, share, and stick around.

Join Marketing Brew and industry experts as they unveil how they’ve mastered turning audiences into fanbases that deliver long-term growth. From fan engagement strategies to smarter use of customer data, we’ll uncover how to build a brand people don’t just buy from, but belong to.

Here’s what to expect:

1. Turning passive audiences into active, loyal fans: Discover how to acquire audiences through emotional connection – transforming one-time customers into engaged advocates who fuel your brand’s momentum.
2. Conversion through smarter audience data strategy: Learn how to use first-party data, segmentation, and behavioral insights to understand what drives your audience and tailor experiences that feel personal, relevant, and rewarding.
3. Embracing impactful tools: Explore the latest technologies and tactics that empower brands to engage audiences and cultivate fanbases at scale.