About the Event

Marketers today face increased pressure to deliver personalized, cross-channel experiences, often with fewer resources and shorter timelines. The result? Less time for creative thinking, inconsistent customer experiences and potential missed opportunities to drive growth.

Join Marketing Brew and industry experts to discuss how AI and automation can be used as force multipliers that let marketers do more of what matters. Learn how smart marketers are embracing technology to scale personalization and optimize customer journeys without losing the human touch. From smarter segmentation to on-brand messaging across every channel, AI can be the partner that allows marketers to focus on bigger, more creative ideas rather than get bogged down with busywork.

Here’s what you can expect to cover:

1. Creating consistency: Understand how AI tools can help marketers ensure brand consistency across channels, resulting in increased efficiencies and decreased costs.
2. Design smarter journeys: Learn how to map customer experiences using predictive insights to adapt messaging based on consumer behavior.
3. Pivoting in real time: Leverage AI-powered analytics to uncover what’s working (and what’s not), to adapt campaigns in real time.