Why GoPro brought 40 creators to Switzerland

The GoPro Creator Summit is quite a feat, bringing 40 creators to one place. It's a massive undertaking for a brand, generating huge brand love from the invited creators.

Social media maven Jack Appleby attended this year’s summit and chatted with Kelly Baker about how the team throws this best-in-class influencer activation.

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GoPro Future Social webinar thumbnail with Jack Appleby and Kelley Baker