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Brands are embracing dupe culture—carefully.

Jennimai Nguyen

Alyssa Meyers

Ryan Barwick

Jasmine Sheena

A deep dive into performance TV advertising and exclusive insights on using it as a growth engine.

MNTN Reserach Content Syndication 

Performance Television—The New and Improved TV Advertising

Morning Brew logo next to a phone showing the Morning Brew Daily newsletter

Illustration: Anna Kim, Photos: Adobe Stock

Brands are aiming to balance messages of cost-effectiveness and quality, but many are opting out of using the word “dupe” itself.

Dupe culture is more resonant than ever—and brands are leaning in 

Privacy pros at Marketing Brew’s Tactical MarTech broke down the state of privacy legislation.

With federal privacy laws stuck, states push forward—what does this mean for advertisers?

Illustration: Anna Kim, Photos: Adobe Stock, @Liquiddeath/YouTube

From soccer to the Super Bowl, Liquid Death has been inking sports deals left and right—all while maintaining its signature creative style.

For Liquid Death, sports was just the ‘next frontier’ for its marketing

EVP, Strategy Gina Reduto shared the media giant’s priorities ahead of its presentation.

This upfronts season, NBCU is focused on making ‘existing media work harder’

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